Location: Hyderabad | Work Mode: On-site | Experience: 2+ Years | Industry: Advertising / Digital Marketing | Marketing Budget 5L /month

About the Role

We are looking for a PPC Analyst with 2+ years of hands-on experience in paid search and digital advertising, preferably within an advertising or digital marketing agency.

The ideal candidate should be analytical, detail-oriented and comfortable managing multiple campaigns while continuously looking for opportunities to improve traffic quality, conversions and campaign efficiency.

Key Responsibilities

- Plan, execute and optimize PPC campaigns across Google Ads and Meta Ads.
- Conduct keyword research, search-term analysis and competitor research.
- Build and maintain campaign structures, ad groups, keywords and audience targeting.
- Manage negative keywords and continuously improve targeting.
- Write and test PPC ad copies.
- Monitor campaign performance on a daily basis.
- Optimize bids, budgets, keywords, audiences and ad placements.
- Track and improve CTR, CPC, CPL, CPA, conversion rate and ROAS.
- Conduct A/B testing of ads, landing pages and targeting strategies.
- Implement and monitor conversion tracking.
- Work with Google Analytics/GA4 and Google Tag Manager.
- Prepare weekly and monthly campaign performance reports.
- Identify performance issues and provide data-backed recommendations.
- Coordinate with creative, content,



SEO and account-management teams.
- Monitor competitor activity and identify new paid-search opportunities.
- Stay updated with Google Ads platform changes, new features and PPC best practices.

Mandatory Requirements

- 2+ years of hands-on PPC / Paid Search experience.
- Previous experience in an advertising agency / digital marketing agency is preferred.
- Strong hands-on knowledge of Google Ads, Meta Ads.
- Experience with Google Search campaigns and display/remarketing campaigns.
- Good understanding of keyword research and search intent.
- Robust knowledge of PPC metrics including CTR, CPC, CPL, CPA, CVR and ROAS.
- Experience with GA4 and Google Tag Manager.
- Strong Excel/Google Sheets skills.
- Strong analytical and problem-solving ability.
- Good communication and reporting skills.

Who Should Apply?

This role is ideal for a PPC professional who:

✓ Has hands-on campaign-management experience

✓ Has worked in an advertising/digital agency

✓ Can analyse campaign data independently

✓ Understands why a campaign is underperforming

✓ Can identify optimization opportunities

✓ Is comfortable handling multiple campaigns

✓ Wants to grow into a Performance Marketing Manager role

If you are passionate about paid media, numbers and turning campaign data into actionable growth, we would love to connect with you.

📌 PPC Analyst (Hyderabad)
🏢 Building Pixels Staffing
📍 Hyderabad