Company Description PAC Cosmetics began its journey in 2006 and quickly became a trailblazer in the beauty and makeup industry, driven by innovation and quality. The brand offers a diverse range of premium cosmetics, skincare, and beauty tools that blend scientific expertise with artistic design.

PAC is dedicated to empowering self-expression, providing products that help individuals feel confident and embrace their true selves. With a belief that makeup is a universal language, PAC inspires people to redefine beauty standards on their own terms. At PAC, excellence is a commitment reflected in every product and experience.

Role Description The PR and Influencer Marketing Specialist will manage and execute public relations and influencer strategies to strengthen PAC Cosmetics’ brand presence. This full-time, on-site role in Goregaon involves identifying and building relationships with influencers, creators, and media partners, and coordinating collaborations, campaigns, and events.

The specialist will plan and implement PR initiatives, draft press releases and communication materials, and ensure consistent brand messaging across channels. Daily responsibilities include monitoring campaign performance, managing outreach and communication, maintaining influencer and media databases, and coordinating with internal teams such as marketing, content, and product.



The role also requires staying updated on beauty industry trends and emerging platforms to optimize brand visibility and engagement.

Qualifications

- Experience in PR and communications, including media outreach, press release drafting, and relationship management with media and partners.
- Hands-on experience in influencer marketing, including identification, onboarding, negotiation, and campaign coordination with creators and key opinion leaders.
- Strong skills in social media and digital marketing, with an understanding of platforms such as Instagram, YouTube, and emerging channels relevant to beauty and cosmetics.
- Ability to plan and execute campaigns and events, including coordination with cross-functional teams and external vendors.
- Excellent written and verbal communication skills, with a strong sense of brand storytelling and visual aesthetics.
- Analytical mindset with the ability to track, measure, and report on PR and influencer campaign performance using relevant tools.
- Prior experience in the beauty, cosmetics, or lifestyle industry is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
- Comfort working in office in Goregaon and collaborating closely with in-house teams.

📌 PR And Influencer Marketing Specialist (Goregaon)
🏢 PAC Cosmetics
📍 Goregaon