Rishihood University is India’s first impact-focussed university, founded by technocrats, philanthropists, policymakers, social and spiritual leaders, entrepreneurs, and educators. Our mission is to nurture and shape leaders with a triple impact promise for our learners - skilled success, personal satisfaction, and public service.

Set on a 25-acre fully residential campus in Delhi NCR, we’ve welcomed students from 27 Indian states and 4 countries in just three years. Rishihood offers interdisciplinary learning, hands-on experience, and a holistic focus on intellectual, emotional, physical, and spiritual growth.

Experience: 2- 4Years

Joining: within 30days

What you will do:

- Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
- Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis.
- Build audience targeting, retargeting, and remarketing strategies to maximize campaign efficiency.
- Manage budgets and bidding to hit target cost-per-lead without sacrificing volume
- Experiment with emerging channels: Hotstar, Reddit, Quora, Snapchat, WhatsApp, newsletter ads and decide what's worth scaling




- Set up and maintain UTM tracking and a live dashboard for cost and performance by channel
- Build retargeting audiences from our organic and influencer content
- Report weekly on what's working, what's not, and why

- What we are looking for:

- 2-4 years running paid campaigns on Meta and Google Ads, with real budgets and real numbers to show for it
- Comfortable with GA4, UTM tracking, and basic dashboarding
- Demonstrated track record of achieving measurable growth in lead generation, customer acquisition, or revenue.
- Curious about newer/less-obvious ad platforms and willing to test them properly, not just dabble
- Can explain why a campaign is or isn't working, not just report the metrics
- Bonus: experience in education, ed-tech, or high-consideration purchase categories

Skills & Attributes

- Advanced proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4)
- Strong analytical mindset with expertise in campaign performance analysis and budget optimization.
- Highly data-driven, detail-oriented, and results-focused.

Why Rishihood?

At Rishihood, you’ll be part of a young, driven, and collaborative team that values innovation and learning. You’ll gain real-world exposure in marketing and digital strategy and leave with a solid portfolio and strong industry connections.

📌 Performance Specialist (Sonipat)
🏢 Rishihood University
📍 Sonipat