NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C ecommerce brands across India. We work with brands in jewellery, fashion, home decor, skincare, and lifestyle categories — managing Shopping campaigns, Search ads, and full-funnel Google strategies that drive measurable revenue growth.

We're a small, high-output team. Everyone here owns their work, thinks like a strategist, and executes like a specialist.

The Role

We're looking for a Google Ads Media Buyer who can independently manage and optimise Google Ads campaigns for our D2C ecommerce clients. You'll be working directly with the founder, owning campaign execution across a portfolio of brands, and contributing to strategy as you grow into the role.

This is not a support role. You'll be running campaigns, reading data, making bid decisions, and communicating results to clients from day one.

What You'll Do

- Setting up and managing Google Shopping, Search, and Performance Max campaigns for D2C ecommerce clients across categories including fashion, jewellery, home decor, and lifestyle.
- Optimising product feeds in Google Merchant Center — titles, descriptions, product types, and custom labels — for maximum Shopping impression share and CTR.
- Conducting keyword research, building negative keyword lists, and maintaining search term hygiene across all active accounts.
- Monitoring daily spend, ROAS, CPA, CTR, and impression share — identifying anomalies and flagging or fixing them proactively.
- Setting up and verifying conversion tracking via Google Tag Manager and Google Analytics 4.
- Building campaign reports with clear insights — not just numbers, but what the numbers mean and what to do next.
- Communicating campaign performance to clients clearly and confidently on weekly or fortnightly calls.




- Collaborating with the founder on account strategy, seasonal planning, and current client onboarding.

What We're Looking For

2–3 years of hands-on Google Ads experience — you must have independently managed campaigns, not just assisted.

Strong working knowledge of Google Shopping and Google Merchant Center — product feed structure, feed errors, and optimisation.

Comfortable with Google Analytics 4 — reading traffic data, setting up goals, and connecting it to campaign performance.

Understanding of ecommerce metrics — ROAS, CAC, AOV, conversion rate, and how they interact.

Ability to read a Search Terms report and act on it — not just pull data but make decisions from it.

Attention to detail — budget pacing, disapproved products, tracking errors, bid strategy glitches. You notice things before they become problems.

Clear written and verbal communication in English — you'll be writing client-facing reports and joining calls.

Google Ads certification is a plus but not a requirement — we care more about what you've actually done than what you've passed.

What You Don't Need

You don't need to be a designer, a copywriter, or a social media manager. This role is purely Google Ads — we want someone who is very good at one thing, not average at everything.

Why Join Us

Direct mentorship from the founder — you'll learn campaign strategy, client management, and agency thinking, not just execution.

Real ownership from day one — you'll manage live client accounts with real budgets, not shadow someone else's work.

Fast learning curve — we work across 10+ D2C categories so you'll see more in 12 months here than in 3 years at a single-brand role.

Performance-based growth — if your numbers are good, your role and compensation grow with them.

📌 Performance Marketing Specialist - Google Ads (Dwarka)
🏢 NOIR u0026 BLANCO | Shopify Plus Agency
📍 Dwarka