We are looking for an experienced Performance Marketing Specialist with a minimum of 4+ years of hands-on experience, specializing in Google Ads (AdWords) and performance-driven lead generation.

The ideal candidate will have strong digital agency experience and a proven track record of planning, executing, optimizing, and scaling Google advertising campaigns with a focus on high-quality lead generation, conversion optimization, and maximizing ROI.

Key Responsibilities

- Manage and optimize Google Search, Display, Remarketing, and Performance Max campaigns.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns to reduce CPL and CPA while improving lead quality.
- Manage substantial monthly advertising budgets efficiently.
- Set up and monitor conversion tracking using GA4 and Google Tag Manager.
- Optimize landing pages, ad copy, bidding strategies, and campaign structures.
- Identify and eliminate irrelevant and low-quality leads.
- Provide performance reports focused on qualified leads, conversions, CPA, and ROI.
- Continuously test and implement strategies to improve campaign profitability.




- Work closely with internal teams to align campaigns with business and lead-generation objectives.

Requirements
- Minimum 4+ years of proven experience in Performance Marketing.
- Digital Agency experience is mandatory.
- Advanced expertise in Google Ads (AdWords).
- Solid knowledge of GA4, Google Tag Manager, and conversion tracking.
- Demonstrable track record of generating high-quality leads through Google Ads.
- Solid analytical and conversion-rate optimization skills.
- Experience managing high-budget campaigns.
- Experience in professional services or legal-sector marketing will be an advantage.
- Dubai/UAE work experience is an added advantage but not mandatory.
- Candidates should demonstrate stable career experience.
- Strong understanding of performance metrics, lead quality, CPL, CPA, conversion rates, and ROI.

Important: We are looking for a hands-on Google Ads specialist with a proven performance record, not simply experience generating impressions, clicks or website traffic.

Candidates should apply with their CV and evidence of previous campaign performance, including monthly ad spend managed, CPL/CPA achieved, lead volumes and measurable ROI.

📌 Performance Marketing Specialist (Bengaluru)
🏢 The Law Reporters
📍 Bengaluru