Company Description BEAUTYLAND INDIA PVT LTD is a 360° solution partner for beauty and skincare brands, integrating strategy, customer experience, and performance marketing with data-driven innovation. The company focuses on helping brands grow sustainably through its cutting-edge “Connected Marketing” approach, which unifies channels and touchpoints to maximize impact. Growing at 2x annually, BeautyLand offers a dynamic, fast-paced environment for marketing professionals who want to work with evolving beauty and skincare brands.

Team members collaborate closely with clients to deliver measurable results, leveraging insights, creativity, and technology to drive brand success.

Role Description The Performance Marketing Specialist is a full-time remote role responsible for planning, executing, and optimizing digital campaigns across platforms such as search, social, display, and e-commerce marketplaces. The specialist will manage performance-focused initiatives, including campaign setup, audience targeting, bid and budget management, and ongoing A/B testing to drive customer acquisition and retention. Day-to-day responsibilities include monitoring campaign performance, analyzing data, preparing reports, and providing actionable insights to improve ROI and meet client goals.

The role also involves collaborating with brand, creative, and account teams,



aligning performance strategies with broader marketing objectives and ensuring a seamless customer experience across all digital touchpoints.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to manage client expectations and collaborate effectively with internal teams.
- Candidates should possess Market Research and Marketing Strategy skills to analyze audience behavior, identify opportunities, and design data-driven performance campaigns.
- Candidates should possess Sales-related skills to understand conversion funnels, optimize for revenue, and support growth-focused initiatives.
- Candidates should have hands-on experience with performance marketing channels (e.g., Meta Ads, Google Ads, programmatic/display), including campaign setup, optimization, and reporting.
- Strong analytical abilities, proficiency with analytics tools and dashboards, and comfort working with KPIs such as CAC, ROAS, CTR, and conversion rate.
- Ability to work independently in a remote setting, manage multiple campaigns, and meet deadlines in a quick-growing environment.
- Prior experience in beauty, skincare, or D2C/e-commerce brands is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Performance Marketing Specialist (Gurugram)
🏢 BEAUTYLAND INDIA
📍 Gurugram