Media Strategy & Leadership

– Own and evolve the end-to-end media strategy across all four business units, ensuring coherence between performance and brand objectives.

– Serve as the de facto CBO for all media investment decisions, bringing both top-line growth and margin discipline to every channel recommendation.

– Partner directly with founders and senior client stakeholders to align media roadmaps with overall business strategy and quarterly targets.

– Build a media planning framework that accounts for channel mix, attribution, incrementality, and seasonality across ecom and DTC landscapes.

Marketplace & Quick Commerce (Units 1 & 2)

– Lead strategy for retail media across Amazon, Flipkart, Myntra, Ajio, Nykaa, and FirstCry - including sponsored ads, DSP, content audits, and catalogue health.

– Drive Qcom media planning for Zepto, Blinkit, and Swiggy Instamart, with a focus on high-frequency,

impulse-driven category growth.

– Build JBPs (Joint Business Plans) and negotiate platform media packages to extract maximum visibility and ROI.

– Govern the allocation between search, display, and promoted listings based on funnel objectives and competitive dynamics.

DTC & Website Performance (Unit 3)

– Oversee performance marketing strategy for owned digital channels - paid search, paid social,

programmatic, and remarketing - with a relentless focus on ROAS, CAC, and LTV.

– Partner with the tech and CRO teams to align media campaigns with landing page experience and conversion funnel design.

Branding & Non-Performance Media (Unit 4)

– Define the philosophy and allocation methodology for upper-funnel, non-performance brand spends across OTT, display, video, influencer, and OOH.

– Ensure brand and performance media work in concert, using brand campaigns to reduce CAC over time in performance channels.

People,



Process & Governance

– Lead, mentor, and scale the media team - fostering a culture of ownership, analytical rigour, and creative experimentation.

– Establish operating rhythms: weekly pacing reviews, monthly budget re-forecasts, and quarterly strategy reviews with leadership.

– Define and implement media governance policies including vendor management, platform partner relationships, and audit processes.

Experience & Background

– 7+ years of experience in digital media, with a senior leadership role managing large, cross-functional media portfolios.

– Deep, hands-on expertise in at least two of the four units - ideally Quickcommerce and Ecommerce.

Proven track record of managing media spends of INR 50 Cr+ annually with measurable business impact.

– Experience working on or within a digital-first agency or a high-growth D2C brand at scale is strongly preferred.

Technical & Analytical Depth

– Expertise in the Indian marketplace advertising ecosystem - Amazon Ads, Flipkart Ads, Myntra Ads -

including auction mechanics, targeting, and reporting.

– Strong command of performance marketing fundamentals: paid search (Google, Meta), programmatic

(DV360, The Trade Desk), and attribution (GA4).

– Comfortable with media mix modelling, incrementality testing, and multi-touch attribution frameworks.

Leadership & Commercial Acumen

– Strategic thinker who can zoom in and out - from budget reallocation decisions to board-level growth narratives.

– Excellent communicator who can simplify complexity for C-suite stakeholders and inspire a team of specialists.

– High ownership mindset - you treat client P&L; as your own and thrive under accountability.

– Experience operating in a fast-paced agency setting, managing multiple client verticals simultaneously.

Location: Mumbai (On Site)

Experience: 5 - 8 years

📌 Performance Marketing Manager (Mumbai)
🏢 1702 Digital Network
📍 Mumbai