About the RoleTRIVARA is looking for a hands-on Performance Marketing Associate to own paid acquisition across Meta Ads and Google Ads for our D2C website and Amazon presence. You'll be the person turning our sourcing story (Ladakh sea buckthorn, Tamil Nadu black rice) and preventive-nutrition positioning into ads that actually convert, and then relentlessly optimizing the numbers behind them.

ResponsibilitiesPaid Media Management

- Plan, launch, and scale campaigns across Meta (FB/IG, prospecting, retargeting, retention) and Google Ads (Search, Shopping, Performance Max)
- Manage budgets across channels, D2C, Amazon, and (later) quick commerce, with awareness that contribution margins differ sharply by channel
- Run structured A/B tests on creatives, hooks, audiences, landing pages, and offers

Analysis & Reporting

- Own the core metrics: ROAS, blended CAC, CTR, CVR, CPM, LTV:CAC
- Build and maintain dashboards (GA4, Meta Ads Manager, Google Ads) with weekly/monthly reporting
- Flag channel-level margin health (e.g., ensuring CAC stays sane against ~35–46% contribution margin on owned/Amazon vs. much thinner margins elsewhere)

Creative Strategy





- Brief designers/videographers on ad angles, scripts, and carousel concepts
- Keep a live pipeline of creative tests tied to brand pillars: sourcing/traceability, nutrient education, daily-ritual habit-building

Competitive Intelligence

- Track category benchmarks (D2C nutrition/wellness brands) for CPMs, ad formats, and messaging trends

Requirements
- 1–3 years hands-on experience running Meta & Google Ads (agency or D2C in-house)
- Comfortable in spreadsheets/Excel for CAC, ROAS, and cohort analysis
- Prior experience in D2C/e-commerce, FMCG, wellness, or nutrition preferred
- Solid creative instincts, can write a hook, not just read a dashboard
- Based in or able to work from Delhi NCR

This role has a clear path to Growth Marketing Lead as TRIVARA scales, particularly once the subscription-led Daily Superfood Blend launches and quick commerce is layered in as a scale channel (not a launch channel). Early hire = disproportionate ownership of the acquisition playbook as the brand grows from 2 SKUs to a full platform.

📌 Performance Marketing Associate (Delhi)
🏢 Trivara Superfoods
📍 Delhi