Job Title: Performance Marketing

E-Profit Booster UK Pvt Ltd is seeking a highly skilled and experienced Performance Marketing

Specialist to join our dynamic marketing team. The ideal candidate will have a solid understanding of digital marketing, particularly in the realm of Google Ads and Pay-Per-Click (PPC) advertising. As a Google Ads/PPC Specialist, you will be responsible for developing, implementing, and optimizing our online advertising campaigns to drive customer acquisition and revenue growth.

Responsibilities:

Campaign Strategy and Planning:

- Develop comprehensive Google Ads and PPC strategies aligned with business goals.
- Conduct thorough keyword research to identify target keywords and phrases.
- Plan and execute effective PPC campaigns, considering budget constraints and target audience.

Campaign Setup and Management:

- Create and set up Google Ads campaigns, ad groups, and ad copy.
- Monitor and adjust bid strategies to optimize campaign performance.
- Implement A/B testing to refine ad creatives and improve conversion rates.

Keyword Management:

- Conduct ongoing analysis of keyword performance and adjust bids accordingly.
- Identify negative keywords to enhance campaign targeting and cost-efficiency.
- Stay updated on industry trends and adjust strategies to capitalize on emerging opportunities.

Ad Copywriting





- Write compelling ad copy that aligns with brand messaging and encourages user engagement.
- Test and iterate on ad copy to improve click-through rates and overall campaign performance.

Data Analysis and Reporting:

- Utilize analytics tools to track and report on key performance indicators (KPIs).
- Generate regular reports on campaign performance, providing insights and recommendations.
- Identify trends and opportunities for improvement based on data analysis.

Budget Management:

- Monitor daily, weekly, and monthly budgets to ensure effective allocation of resources.
- Recommend budget adjustments based on campaign performance and business objectives.

Collaboration:

- Work closely with the marketing team to align PPC strategies with overall marketing initiatives.
- Collaborate with graphic designers and content creators to develop effective ad creatives.

Qualifications:

- Bachelor’s degree in marketing, Advertising, Business, or related field.
- Proven experience in managing Google Ads and PPC campaigns.
- In-depth knowledge of Google Ads, Google Analytics, and other relevant advertising platforms.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Certifications in Google Ads and related platforms are a plus.

📌 Performance Marketing (Lucknow)
🏢 e-ProfitBooster UK
📍 Lucknow