About the RoleWe are looking for a hands-on Performance Marketing Executive specializing in Paid Advertising and Campaign Management.

The primary responsibility of this role is to plan, launch, manage, monitor, and optimize digital advertising campaigns to generate quality leads, improve conversions, and achieve measurable marketing results.

You will work primarily with Meta Ads, Google Ads, and YouTube Ads, taking ownership of campaigns from understanding the marketing objective and selecting the right audience through to campaign setup, creative testing, budget management, performance analysis, and optimization.

We are also looking for someone who can support the campaign with basic content and creative work when required. You do not need to be a professional graphic designer, video editor, SEO specialist, or web developer. However, familiarity with tools such as Canva, CapCut, WordPress, and AI tools like ChatGPT will be an advantage.

This is a good opportunity for someone who enjoys running campaigns, looking at numbers, testing ideas, and improving marketing performance rather than simply handling social media posting.

Key Responsibilities

- Plan and execute paid advertising campaigns based on business goals and target audiences.
- Manage campaigns across Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads.
- Set up campaign structures, audiences, targeting, budgets, bidding, placements, and advertisements.
- Conduct audience, keyword, and competitor research before launching campaigns.
- Create multiple ad variations and test different audiences, creatives, headlines, copy, and offers.
- Monitor campaign performance regularly and identify opportunities for improvement.
- Optimize campaigns based on metrics such as CPL, CPA, CPC, CTR,



conversion rate, and ROAS.
- Manage advertising budgets and ensure efficient utilization of campaign spend.
- Identify underperforming campaigns and take corrective actions.
- Scale campaigns that are generating good results while maintaining acceptable acquisition costs.
- Set up and monitor remarketing/retargeting campaigns where required.
- Coordinate with the sales team to understand lead quality and improve campaign targeting.
- Monitor landing-page and conversion performance and suggest improvements where required.
- Maintain campaign reports and communicate key performance insights to the team.
- Keep up with changes in Meta, Google, and YouTube advertising platforms and their best practices.

Supporting Marketing SkillsAlong with paid advertising, you will occasionally support the marketing team with activities that help improve campaign execution, such as:

- Writing or refining ad copy, headlines, captions, and CTAs.
- Creating simple ad creatives and social media visuals using Canva.
- Making basic edits to short-form advertising videos using CapCut or similar tools.
- Using ChatGPT, Gemini, Claude, or similar AI tools for research, copywriting, ideas, and campaign planning.
- Making basic updates to campaign landing pages or website content through WordPress or similar CMS platforms.
- Supporting basic SEO and social media activities when required.





These supporting skills are an advantage, but strong hands-on paid advertising experience is the primary requirement for this position. Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: 1–3 Years in Paid Advertising, Performance Marketing, or Digital Marketing.
- Hands-on experience managing Meta Ads campaigns.
- Practical experience with Google Ads.
- Understanding of YouTube advertising is preferred.
- Experience with campaign setup, audience targeting, budget management, optimization, and reporting.
- Good understanding of digital advertising metrics such as CPC, CTR, CPL, CPA, conversion rate, and ROAS.
- Ability to analyze campaign data and make practical optimization decisions.
- Basic understanding of conversion tracking and remarketing.
- Good communication and analytical skills.
- Ability to take ownership of campaigns and work independently.

Preferred Skills

- Meta Ads Manager
- Google Ads
- YouTube Ads
- Google Analytics
- Google Tag Manager
- Meta Pixel
- Conversion Tracking
- Remarketing / Retargeting
- Lead Generation Campaigns
- A/B Testing
- Canva
- CapCut
- ChatGPT / Gemini / Claude
- WordPress or similar CMS

What We Offer

- Competitive salary based on experience and skills
- Performance-based incentives
- Hands-on experience managing real advertising campaigns
- Opportunity to work across Meta, Google, and YouTube Ads
- Exposure to AI-powered marketing tools and modern marketing workflows
- Learning and professional growth opportunities
- Prospect to take ownership of campaign performance
- Collaborative and growth-oriented work environment

📌 Performance Marketing Executive - Immediate Joiner (Noida)
🏢 SkillHub by Spacelinkers
📍 Noida