Key Responsibilities

- Plan, execute, and optimize performance campaigns across DV360, Google Ads, Meta, LinkedIn and X.
- Manage campaign budgets, targeting, bidding, remarketing, A/B testing, and optimization.
- Handle Search, Display, Video, Shopping, Lead Generation, and Programmatic campaigns.
- Track and optimize KPIs including CPC, CPL, CPA, CTR, ROAS, and ROI.
- Develop media plans and performance strategies based on client objectives.
- Monitor and analyze campaigns using GA4, Google Tag Manager, Meta Pixel, Conversion API, and Looker Studio.
- Prepare performance reports and provide actionable optimization insights.
- Collaborate with creative and client servicing teams to improve campaign performance.

Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 2–5 years of hands-on Performance Marketing experience, preferably in a digital agency.
- Strong proficiency in Google Ads and DV360, with valuable experience in Meta and LinkedIn Ads.
- Strong analytical, reporting, optimization, and communication skills.

📌 Performance Marketer (Noida)
🏢 IBROAD Media
📍 Noida