Enhancing the sales of the assigned territory by ensuring the implementation of strategic initiatives at the ground level in the defined territory (Urban and Rural - Both)
SDE works along with VSO and ASM to ensure the execution of the following in the market. SDE will need to work the market 4 days a week.
The overall work will be governed using the SDE app. The ability to effectively deliver results, work with cross-functional teams is a very important skill required.
Primary Responsibilities
- To ensure that the beats are optimised wherein the minimum number of outlets is 40, and maximum is 60. Also, beats must not be overlapped, or jumped
- SDE (UR) will be responsible to ensure that the beat targets are achieved
- Optimising the routes for RSP's in the rural areas
- Outlet wise targets to be followed using RFM logic, i.e.
Recency, Frequency, Monetary
- Key Outlet Relationship
- Responsible for achieving the value targets of KAI
- Responsible for achieving the bill cuts targets assigned for KAI
- Achievement of visibility, i.e. merchandising targets for the assigned KAI
- RS Reviews
- Ensuring 100% achievement of RED targets for RSSM's
- Tracking absenteeism and keeping a close watch on the mandays to ensure consistency in productivity
- To check and monitor the RSSM's as per the infrastructure budgets
- Responsible to keep the FF attrition in check
- Trade relationships
- Answering of Trade queries
- Visits key outlets once every 15 days
- Responsible for regular service to key outlets
- Process
- Reduction of time to settle manual damage claims of RS SS
- Reduction in attrition of FF
- SDE needs to have a funnel of backup Salesman/Distributor created which needs to be refreshed on a periodical basis.
- Prospects Identification Finalization
- Identifying and finalizing the prospects for RSP, SUBD
- Ensuring backup creation for the existing SS