Company Description Brands Influencers is a digital marketing company focused on helping brands grow through targeted online campaigns and strategic partnerships with content creators. The organization works with a diverse range of clients, from emerging businesses to established brands, to increase visibility, engagement, and conversions across social and advertising platforms. Using data-driven strategies and creative execution, Brands Influencers designs and optimizes paid media campaigns tailored to each client’s goals.

Team members collaborate remotely, leveraging modern tools and analytics to deliver measurable results and long-term growth for clients.

Role Description The Paid Ads Specialist is a full-time remote role responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant networks. Day-to-day tasks include conducting audience and keyword research, setting up campaigns and ad sets, writing and testing ad copy and creatives, monitoring performance, and adjusting budgets and bidding strategies to achieve target KPIs. The role involves analyzing campaign data, preparing performance reports, and providing insights and recommendations to improve ROI and client satisfaction.

The Paid Ads





Specialist will collaborate with internal teams and clients to align campaigns with overall marketing strategies, maintain brand consistency, and support continuous testing and innovation in paid media.

Qualifications

- Demonstrated experience managing paid advertising campaigns (e.g., Meta Ads, Google Ads, TikTok Ads) and optimizing for conversions, ROAS, or lead generation.
- Strong analytical skills, with the ability to interpret campaign data, use analytics tools (e.g., Google Analytics), and make data-driven decisions.
- Proficiency in crafting explicit, persuasive ad copy and collaborating on creative assets that align with brand guidelines and campaign objectives.
- Solid understanding of digital marketing fundamentals, including funnels, audience targeting, retargeting, and A/B testing methodologies.
- Ability to manage multiple campaigns and priorities, work independently in a remote environment, and communicate effectively with cross-functional teams and clients.
- Familiarity with e-commerce or performance marketing environments and experience working with budgets of varying sizes is beneficial.
- Relevant education or training in marketing, communications, business, or a related field, or equivalent practical experience.
- Commitment to continuous learning, staying current with platform updates, privacy regulations, and industry best practices in paid media.

📌 Paid ads specialist (India)
🏢 Brands Influencers
📍 India