Digital Marketing Executive

Experience: 2 Years

Department: Digital Marketing

Employment Type: Full-Time

About the Role

We are looking for a Digital Marketing Executive with 2 years of experience who understands modern digital marketing beyond traditional SEO. The ideal candidate should be hands-on with SEO, AEO, GEO, organic content distribution, analytics and AI-powered marketing.

Key Responsibilities

- Execute SEO strategies including keyword research, on-page optimization, technical SEO basics, internal linking and content optimization.

- Work on AEO & GEO to improve visibility across Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity and other AI search platforms.

- Plan and execute organic content distribution across LinkedIn, communities, industry platforms and other relevant channels.

- Analyze performance using GA4, Google Search Console and SEO tools, identifying opportunities to improve traffic, engagement and conversions.

- Conduct competitor, SERP, search-intent and content-gap research.

- Use ChatGPT, Claude, Gemini and other LLMs for research, content strategy, analysis,



ideation and marketing productivity.

- Support creation and promotion of lead magnets, reports, landing pages and conversion-focused content.

- Experiment with modern growth tactics, including AI search, zero-click SEO, content repurposing, digital PR, social search and community-led growth.

- Track KPIs and provide actionable insights based on data.

Requirements

- 2 years of hands-on experience in Digital Marketing / SEO.

- Robust understanding of SEO, AEO and emerging GEO/AI Search practices.

- Experience with Google Analytics, Search Console and SEO tools such as Ahrefs/Semrush.

- Good analytical, research and problem-solving skills.

- Practical experience with ChatGPT, Claude, Gemini or similar LLMs.

- Strong understanding of content distribution and organic growth.

- Curious about new marketing trends, AI tools and growth experiments.

- Strong communication and execution skills.

- Ability to work independently and take ownership of outcomes.

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