02 Sep
|
Dizoro
|
New Delhi
Role & responsibilities
Key Responsibilities
- Plan, launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns for website sales.
- Set up and manage Sales, Conversion, Retargeting, and Catalog campaigns.
- Monitor ROAS, CPA, CTR, CPC, CPM, Conversion Rate, and overall campaign performance.
- Conduct audience research, segmentation, and competitor analysis.
- Create and test different ad creatives, copy, formats, audiences, and offers.
- Manage Meta Pixel, Conversions API (CAPI), Events Manager, and conversion tracking.
- Perform A/B testing to improve campaign performance and reduce acquisition costs.
- Analyze daily and weekly reports and provide actionable insights.
- Coordinate with the creative and website teams for landing pages, banners, videos, and promotional campaigns.
- Develop strategies to increase website revenue, customer acquisition, and repeat purchases.
📌 Meta Ad Manager (New Delhi)
🏢 Dizoro
📍 New Delhi