We are seeking an experienced Media Planner to own media strategies for 1–2 key brands. Operating as a brand manager dedicated to media execution, you will directly align media investments with overall business growth across traditional, digital, social, and e-commerce platforms.
Key Responsibilities
- Strategy & Execution: Develop and execute comprehensive media strategies tailored to brand objectives.
- Performance Analysis: Evaluate the impact of media investments across all platforms (traditional, digital, social, e-commerce) on core business metrics.
- Asset & Budget Management:
Ensure optimal allocation of budgets and placement of right-fit creative assets per platform and customer segment.
- Cross-Functional Leadership: Partner closely with brand directors, central media operations, and category teams to drive alignment and continuous learning.
Qualifications & Requirements
- Experience: Proven experience in media planning or brand management with strong media ownership.
- Skills: Robust analytical capabilities, deep understanding of digital/traditional media channels, and strategic brand knowledge.
- Communication: Excellent stakeholder management and communication skills.
- Education: MBA or equivalent Master’s degree.
📌 Media Planner (Mumbai)
🏢 cyopspath -job directory
📍 Mumbai
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