Location: Pan Kerala

Qualification: PG/UG IN MEDIA AND MASS COMMUNICATION

Experience: Minimum 10 years of experience in Media and Marketing, preferably in Hypermarket, Supermarket, or Large Format Retail.

Job Summary:

- Plan and execute online and offline marketing campaigns across various channels.
- Manage social media platforms, including content planning, posting, engagement, and growth.
- Coordinate with creative teams for advertisements, promotional materials, videos, posters, and campaigns.
- Manage digital marketing activities, including social media advertising, Google Ads, and other digital campaigns.
- Plan and coordinate store promotions, product launches, events, and seasonal campaigns.
- Develop effective brand communication and ensure consistency across all marketing materials.
- Coordinate with media agencies, advertising agencies, influencers, vendors, and external partners.
- Monitor market trends, competitor activities, and customer preferences to identify current opportunities.
- Manage the marketing budget, campaign expenses, and vendor payments within approved limits.
- Track campaign performance using KPIs, engagement, reach, conversions, sales impact, and ROI.
- Prepare regular marketing performance reports and management presentations.




- Ensure timely execution of marketing campaigns across stores and other business channels.
- Collaborate with Buying, Operations, HR, and Store teams for promotional and branding requirements.
- Maintain and improve the company's brand image and market presence.
- Handle PR activities, media coverage, press releases, and promotional communications when required.
- Ensure all marketing content follows company brand guidelines and approval procedures.
- Lead and guide the media and marketing team to achieve departmental targets.

Key Competencies

- Strategic Marketing Planning
- Digital & Social Media Marketing
- Brand Management
- Campaign Management
- Media Planning & Buying
- Content & Creative Management
- Market & Competitor Analysis
- Budget Management
- Vendor & Agency Management
- Communication & Negotiation Skills
- Leadership & Team Management
- Analytical & Reporting Skills
- Creativity & Innovation
- Time Management
- Customer & Market Orientation

Preferred Industry Background

- Candidates with experience in Hypermarkets, Supermarkets, Retail Chains, Department Stores, FMCG Retail, or Large Format Retail Operations will be preferred.

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