Team Lead Marketing– Oxygen Auto

Vehicle Scrapping & Used Auto Parts | Noida, UP | Full time

We’re Hiring: Team Lead – Marketing | Oxygen Auto

Oxygen Auto is looking for a hands-on, results-driven Marketing Team Lead to build and lead our marketing function from the ground up. The ideal candidate should be analytical, ownership-driven and have a proven track record of delivering measurable digital growth.

Location: Noida | Full-Time | In-Office

Experience: 5–8 years, including 2+ years in a leadership role

What you’ll own:

- Digital growth strategy across vehicle acquisition & used auto parts
- Google & Meta Ads, SEO and lead generation
- Social media, content, PR and brand building
- Building and managing an in-house marketing team
- E-commerce and marketplace growth
- Marketing automation and AI-led initiatives

About the Company

Oxygen Auto is a leading startup in the ELV (End-of-Life Vehicle) recycling space. We run a government Registered Vehicle Scrapping Facility (RVSF) in UP, operating in strict alignment with India's National Vehicle Scrappage Policy. Additionally, we aggregate multiple RVSFs and provide them with end-of-life vehicles near to their yards.

Our vision is to build a scalable, compliant, and technology-driven vehicle scrapping ecosystem that formalizes the unorganized market and sets new benchmarks in transparency, operational efficiency, and customer trust. We are positioning Oxygen Auto as a credible and future-ready brand in India’s mobility landscape as we currently operate at the intersection of automotive, sustainability, and technology.

What We're Looking For

- 5–8 years of digital marketing experience with at least 2 years in a leadership or managerial role.
- Proven track record running Google Ads and Meta Ads with measurable lead generation results — must be able to show actual campaign dashboards from past work.
- Hands-on SEO experience — on-page, local SEO, content strategy, link building etc.




- Experience of managing a team or freelancers and taking ownership of team’s output.
- Strong analytical mindset — comfortable with Google Analytics, Search Console, and ads dashboards.
- Experience in automotive, e-commerce, or marketplace businesses.
- Familiarity with Zoho CRM or similar tools.
- Experience of talking to tech team/developer for daily needs of your team so that you can plan and automate your team’s work more and more using AI.
- Understanding of local/regional marketing in Delhi NCR and other northern states.
- Google Ads certified and/or Meta Blueprint certified.
- Based in Delhi NCR or willing to relocate to Noida.

Role Overview:

We are looking for a sharp, results-driven Team Leader to own and lead all marketing activities for the company. This is a senior in-house role where you will build the marketing function from the ground up — hiring your team, working with freelancers, and driving measurable outcomes across two distinct goals: (1) acquiring old cars from whole of northern India car owners with special focus on Delhi NCR, and (2) growing our used spare parts sales through e-commerce platform and social media across India.

The candidate is expected to take ownership of their work, he should also be proactive in developing better strategies by talking to real customers regularly, doing feedback interviews and also gather inputs from Sales team members about customers behaviour.

Strategy & Leadership

- Own the end-to-end marketing strategy for both business verticals — car acquisition and spare parts sales.
- Build and manage the in-house marketing team — SEO specialist, ads manager, content creator, field executive.




- Manage external freelancers for things where we don’t have inhouse capability such as but not limited to backlink building, PR, video/creatives designing, SEO for AI search etc.
- Report directly to the founder with clear weekly KPIs — leads generated, cost per lead, rankings, ROAS etc.

Car Acquisition — Delhi NCR

- Plan and execute Google/Meta Search Ads, custom Ads targeting Delhi NCR car owners with 10+ years old vehicles.
- Build content & local SEO presence for long term benefits. Assess car owners’ car selling behaviour and modify our outreach approach accordingly. Manage social media pages & drive customer acquisition using informative content.
- Oversee field marketing executive and on-ground outreach in Delhi NCR residential areas. Think of B2B tie-ups for common marketing goals in residential areas.

Spare Parts E-Commerce Growth

- Drive traffic to the spare parts website and social media pages through SEO, Google Shopping ads, and marketplace listings (India Mart, Justdial) etc.
- Develop content strategy — part-specific and model-specific short videos, compatibility guides, mechanic-targeted vlogs, Facebook/WhatsApp groups to take workshop queries and also new part demands. Build WhatsApp/SMS marketing campaigns targeting Car workshops.
- Coordinate with tech team to improve website UX for conversion rate. Understand workshops/mechanics buying behavior and adjust our outreach plan towards them.

Content & Brand

- Oversee all content — social media, website, ads, PR, influencer platforms like Ko fluence, enable auto comment/reply on social pages as well as on general chatter on internet around scrapping.

- Ensure consistent brand positioning as India's most tech-advanced and trusted scrapping company. Identify PR opportunities — automotive media, startup publications, government RVSF coverage, both free and paid and build high-authority backlinks through PR coverage, automotive content.

Send your CV to [email protected]

📌 Marketing Team Lead (Noida)
🏢 Oxygenauto.In
📍 Noida