Role Overview:

We are looking for a Marketing Manager who can take ownership of marketing across digital and offline channels and drive integrated campaigns for the company's brand and projects.

The ideal candidate should have a strong understanding of real estate marketing, digital marketing, brand building, performance marketing, lead generation, campaign planning, and on-ground activations.

This is a hands-on role requiring someone who can move seamlessly from strategy to executionplanning a campaign, coordinating with agencies and internal teams, monitoring performance, and ensuring measurable business outcomes.

Role & responsibilities

1. 360 Marketing Strategy

- Develop and execute integrated marketing strategies for the Modern Spaaces brand and individual projects.
- Plan annual, quarterly and monthly marketing calendars aligned with business and sales objectives.
- Identify the right mix of digital, traditional, experiential and on-ground marketing channels.
- Develop campaign concepts and communication strategies across different stages of the project lifecycle.

2. Digital & Performance Marketing

- Plan and manage digital campaigns across Google, Meta and other relevant platforms.
- Drive qualified leads and enquiries for residential projects through performance marketing.
- Work closely with performance marketing agencies/partners and monitor campaign ROI, CPL, lead quality and conversion metrics.
- Analyse campaign data and continuously optimise budgets, creatives, targeting and channels.
- Explore emerging digital platforms and new-age marketing opportunities.

3. Brand & Content Marketing

- Build and strengthen the Modern Spaaces brand identity and positioning.
- Develop content and communication strategies for projects and corporate brand initiatives.
- Work closely with creative, content and social media teams/agencies to develop engaging campaigns.
- Ensure consistency of brand messaging across all touchpoints.
- Support storytelling around architecture, design, sustainability, projects,



customer experience and the company's vision.

4. Social Media & Digital Presence

- Oversee social media strategy and content calendars across relevant platforms.
- Work with internal teams/agencies on reels, videos, static creatives, carousels, project content and campaigns.
- Monitor engagement, reach and overall digital brand presence.
- Identify opportunities to improve organic visibility and community engagement.

5. Offline & Traditional Marketing

- Plan and execute offline marketing initiatives including:

- Hoardings and outdoor advertising

- Print advertising

- Brochures and collaterals

- Site branding

- Project launch materials

- Newspaper and magazine campaigns

- Directional/signage branding
- Manage vendor coordination, quotations, production and execution.
- Ensure timely deployment of marketing assets across project sites and other locations.

6. Events & Experiential Marketing

- Plan and execute project launches, customer events, broker/channel partner events, exhibitions and activations.
- Develop innovative on-ground marketing ideas to generate awareness and leads.
- Coordinate with agencies, vendors, sales and project teams for seamless execution.

7. Project Marketing

- Work closely with the Sales, CRM and Project teams to understand project positioning, target audience and sales requirements.
- Develop project-specific marketing strategies based on location, product, pricing and customer segment.
- Support new project launches from pre-launch through launch and ongoing sales campaigns.
- Develop marketing collateral, campaign communication and launch plans.

8. Agency & Vendor Management





- Manage external agencies including creative, digital, media, PR, production and event partners.
- Brief agencies, evaluate proposals and ensure timely delivery.
- Negotiate with vendors and maintain marketing budgets.
- Track campaign spends and ensure cost-effective execution.

9. Analytics & Reporting

- Track key marketing metrics including leads, CPL, conversion, campaign ROI, website traffic, engagement and brand performance.
- Prepare regular marketing reports and insights for management.
- Use data to identify what is working and recommend corrective actions.
- Maintain marketing budgets and campaign trackers.

Key Skills & Competencies

- 48 years of experience in marketing, preferably in real estate, construction, hospitality, retail or a consumer-facing industry.
- Strong understanding of 360 marketing digital + offline.
- Hands-on experience in performance marketing and lead generation.
- Good understanding of Google Ads, Meta Ads, social media and digital analytics.
- Strong campaign planning and project management skills.
- Experience managing creative, media and digital agencies.
- Strong communication and presentation skills.
- Ability to manage multiple campaigns/projects simultaneously.
- Commercial mindset with a strong focus on ROI and business outcomes.
- Creative thinker who can translate business objectives into compelling marketing campaigns.
- Solid stakeholder and vendor management skills.

What We're Looking For We are looking for someone who is strategic but hands-onsomeone who doesn't just coordinate with agencies but understands the fundamentals of marketing and can challenge, guide and evaluate their work.

The ideal candidate should be able to think:

Brand Campaign Reach Leads Sales ROI and understand how every marketing activity contributes to the overall business objective.

Preferred: Experience in real estate/project marketing, particularly residential real estate, will be an advantage.

📌 Marketing Manager (Bengaluru)
🏢 MODERN SPAACES
📍 Bengaluru