– MARKETING MANAGERCompany: Kamal Watch Company Pvt. Ltd.

Department: Marketing & Communications

Position: Marketing Manager

Location: Hyderabad

Reporting To: Director / Management

CTC: ₹9,00,000 per annum

Working Days: Six days a week

Work Arrangement: Work from office

About Kamal WatchKamal Watch is one of India’s established watch retail companies, representing leading international and Indian watch brands through an extensive network of multi-brand stores, exclusive brand boutiques and online channels.

Role ObjectiveThe Marketing Manager will be responsible for improving the visibility and positioning of Kamal Watch across different markets and customer touchpoints. The role requires end-to-end execution of marketing campaigns, digital communication, store promotions, events, brand coordination and agency management.

The candidate must combine creative thinking with strong execution and ensure that marketing activities contribute to brand awareness, customer engagement, store footfall and sales.

Key ResponsibilitiesMarketing Planning and Campaigns

- Prepare and execute the annual and monthly marketing calendar.
- Develop city-wise, store-wise and brand-wise marketing plans.
- Align campaigns with sales targets, festivals, product launches, new store openings and brand priorities.
- Execute campaigns across digital, print, outdoor, radio, events and in-store channels.
- Prepare campaign briefs covering objectives, target audience, communication, timelines and budgets.
- Ensure all campaigns are executed accurately and within agreed timelines.
- Review campaign performance and prepare post-campaign reports.

Digital and Social Media Marketing

- Manage Kamal Watch’s presence across Instagram, Facebook, Google and other relevant digital platforms.
- Prepare and supervise the monthly social media content calendar.
- Develop content formats such as reels, watch education, product features, store highlights, team stories and event coverage.
- Coordinate photography, videography, content shoots, editing and publishing.
- Monitor social media engagement, audience growth and content performance.
- Plan and manage paid digital campaigns for awareness, traffic, leads and conversions.
- Coordinate with the e-commerce team for online promotions and product campaigns.
- Ensure leads generated through marketing campaigns are shared with the relevant teams and followed up.

Brand Coordination

- Coordinate with watch brands for product launches, campaigns, events and promotional activities.
- Obtain brand approvals for creatives and communication wherever required.
- Ensure compliance with the visual and communication guidelines of individual brands.
- Prepare and submit proposals, utilisation reports and supporting documents for brand-funded activities.
- Maintain records of brand approvals, marketing commitments and reimbursement claims.
- Follow up for the recovery of approved marketing contributions.

Store Marketing and Retail Visibility

- Develop local marketing plans to improve store footfall and awareness.
- Ensure store branding, signage, displays and promotional communication are properly maintained.




- Coordinate the timely dispatch and installation of marketing materials across stores.
- Plan local campaigns with malls, corporate organisations, customer communities and nearby businesses.
- Regularly visit stores to review marketing visibility and campaign execution.
- Support store teams with communication for promotions, events and customer outreach.

New Store and Boutique Launches

- Prepare and execute marketing plans for new store and boutique launches.
- Coordinate launch communication, outdoor advertising, digital campaigns, invitations, customer outreach and media coverage.
- Work with internal teams, brands, malls and agencies to ensure launch readiness.
- Ensure all marketing and branding materials are installed before the opening.
- Prepare post-launch reports covering reach, attendance, footfall, enquiries and sales.

Events and Customer Engagement

- Plan and execute store events, brand events, product launches, exhibitions, golf events and customer engagement programmes.
- Manage invitations, guest lists, branding, hospitality, event communication and vendor coordination.
- Coordinate with the Sales and CRM teams for customer identification and invitations.
- Track confirmations and ensure proper follow-up with invitees.
- Maintain event budgets, attendance records, photographs and performance reports.

CRM and Customer Communication

- Coordinate WhatsApp, SMS and email marketing campaigns with the CRM team.
- Assist in developing customer segments based on location, purchase history and brand preference.
- Ensure customer communication is relevant, approved and consistent with the company’s tone.
- Review delivery, engagement, response and conversion reports.
- Ensure customer data is used in accordance with company policy and applicable data protection requirements.

Agency and Vendor Management

- Coordinate with advertising, social media, design, event, printing, photography, outdoor and public relations agencies.
- Prepare detailed briefs and communicate deliverables clearly.
- Obtain and compare quotations for major marketing activities.
- Monitor the quality, cost and timely delivery of all assignments.
- Maintain records of quotations, approvals, work orders, invoices and completed deliverables.
- Periodically review agency and vendor performance.

Budget and Cost Control

- Prepare annual and monthly marketing budgets.
- Monitor actual expenses against approved budgets.
- Ensure that activities are undertaken only after receiving the required approvals.
- Verify vendor invoices and supporting documents before sending them for payment.
- Track brand reimbursements and pending marketing claims.
- Submit monthly reports covering marketing expenditure and outstanding commitments.

Team and Internal Coordination





- Manage the Marketing Executive, Campaign Executive and other assigned team members.
- Allocate responsibilities and establish weekly priorities.
- Review progress and ensure timely completion of tasks.
- Coordinate with Sales, Retail Operations, CRM, E-commerce, Finance, IT and Administration.
- Maintain a central tracker for campaigns, events, creatives, deliverables and pending approvals.

Reporting RequirementsThe Marketing Manager will be responsible for submitting:

- Monthly marketing plan and campaign calendar.
- Weekly status report of ongoing and pending activities.
- Campaign performance reports.
- Digital and social media performance reports.
- Store-wise and city-wise marketing activity reports.
- Event performance reports.
- Marketing budget versus actual expenditure report.
- Brand reimbursement and pending claim report.
- Competitor activity and market observation report.

Key Performance Indicators

- Timely execution of the approved marketing calendar.
- Improvement in Kamal Watch’s brand visibility.
- Growth in social media reach, engagement and audience.
- Increase in campaign-generated enquiries and store footfall.
- Contribution of marketing campaigns to sales.
- Quality and consistency of communication.
- Successful execution of store launches and events.
- Adherence to approved budgets.
- Timely submission and recovery of brand marketing claims.
- Performance of agencies and vendors.
- Accuracy and timeliness of management reports.
- Effective management of the marketing team.

Qualification

- Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline.
- MBA or postgraduate qualification in Marketing will be an advantage.

Experience

- 4–5 years of relevant marketing experience.
- Experience in retail, watches, jewellery, fashion, lifestyle, luxury products, automobiles or premium consumer brands will be preferred.
- Experience in multi-location retail marketing will be an advantage.
- Practical experience in digital marketing, campaign execution, events and agency coordination is required.

Required Skills

- Strong marketing planning and execution abilities.
- Good understanding of digital marketing and social media.
- Strong written and verbal communication skills.
- Ability to manage multiple assignments and deadlines.
- Valuable agency, vendor and stakeholder coordination skills.
- Basic understanding of marketing budgets and campaign performance.
- Strong attention to detail and quality.
- Proficiency in Microsoft Excel and PowerPoint.
- Willingness to travel to stores and markets when required.
- Strong ownership, accountability and follow-through.

Preferred Candidate ProfileThe ideal candidate should be organised, creative and execution-focused. The person must be comfortable working in a fast-moving retail environment and personally supervising important campaigns, store launches and events. This is an end-to-end marketing role and is not limited to social media or creative development. The candidate will be expected to take ownership of planning, coordination, execution, measurement and reporting.

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📌 Marketing Manager (Hyderabad)
🏢 Kamal Watch Co Pvt.Ltd
📍 Hyderabad