MARKETING LEAD – PARTNER

End-to-End Marketing & Growth | Partner Basis

Role: Marketing Lead – Partner

Engagement: Strategic Partnership / Performance-Based

Location: Chennai / Hybrid

Experience: 5+ years preferred

About the Role

We are looking for an experienced Marketing Lead – Partner to take end-to-end ownership of marketing, brand growth, demand generation and market positioning across Hilavsen and its emerging technology ventures.

This is not a conventional employment role . We are looking for a hands-on marketing professional who can operate as a growth partner , build the marketing function from the ground up, and take ownership of strategy through execution.

The ideal partner should be capable of moving beyond individual marketing activities and building a complete, measurable marketing engine across digital, content, partnerships, events, communities and lead generation.

What You Will Own

1. Marketing Strategy

- Develop the overall marketing and growth strategy.
- Define target audiences, ICPs, positioning and messaging.
- Build quarterly and annual marketing roadmaps.
- Develop go-to-market strategies for new products, programs and initiatives.
- Establish marketing KPIs, funnels and measurement systems.

2. Brand & Positioning

- Strengthen the positioning of Hilavsen and its brands.
- Develop consistent brand messaging across digital and offline channels.
- Build brand awareness within technology, DeepTech, startup, academic and industry ecosystems.
- Identify opportunities for thought leadership and category creation.

3. Digital Marketing Own and execute the digital growth engine across:

- LinkedIn
- Instagram
- YouTube
- Website
- SEO
- Email marketing
- Performance marketing
- Community channels
- Marketing automation

Plan campaigns, execute them, analyse results and continuously optimise. 4. Content & Thought Leadership

- Build a robust content strategy.
- Develop content calendars and campaigns.
- Create/review posts, articles, newsletters, videos, reels, case studies and thought-leadership content.
- Develop founder/company-led content.
- Identify trending topics and convert them into high-performing content.
- Build authority around DeepTech, innovation, entrepreneurship and emerging technologies.

5. Lead Generation & Demand Generation Build predictable inbound and outbound lead-generation systems for:

- Startups
- Founders
- Students
- Universities & institutions
- MSMEs
- Technology companies
- Industry partners




- Investors
- Innovation ecosystem stakeholders

Develop campaigns and funnels that convert awareness into qualified leads, partnerships and revenue. 6. Events & Community Marketing

- Develop marketing strategies for summits, workshops, programs and ecosystem initiatives.
- Drive registrations, partnerships and participation.
- Build pre-event, during-event and post-event campaigns.
- Develop community growth strategies.
- Convert events into long-term relationships and business opportunities.

7. Partnership & Ecosystem Marketing

- Identify strategic marketing and distribution partnerships.
- Collaborate with institutions, companies, communities, creators and ecosystem organisations.
- Build co-marketing opportunities.
- Develop referral and partner-led acquisition channels.

8. Growth & Analytics

- Track acquisition, engagement, conversion and retention.
- Build marketing dashboards and reporting.
- Analyse campaign performance and ROI.
- Experiment with new acquisition channels.
- Continuously optimise marketing spend and resources based on measurable outcomes.

What We Are Looking For We are looking for someone who has end-to-end marketing experience , rather than expertise in only one area.

You should ideally have experience across:

Strategy → Branding → Content → Digital → Lead Generation → Campaigns → Partnerships → Events → Analytics → Conversion → Growth

Ideal Background

- 5+ years of relevant marketing/growth experience preferred.
- Proven experience independently managing end-to-end marketing.
- Strong understanding of B2B and B2C marketing.
- Experience building marketing systems from the ground up.
- Strong digital marketing and social media understanding.
- Experience in lead generation and conversion funnels.
- Strong content and communication skills.
- Experience with campaign analytics and performance measurement.
- Ability to work with limited resources and execute hands-on.
- Startup, technology, DeepTech, SaaS, consulting, ecosystem or B2B experience is an advantage.





Partner Mindset This role is specifically for someone who thinks like a builder and owner , not simply an executor.

You should be comfortable with:

- Taking ownership rather than waiting for instructions.
- Building strategy and executing it yourself.
- Working in an early-stage environment.
- Experimenting, testing and learning quickly.
- Taking responsibility for measurable outcomes.
- Building systems, processes and teams as the business grows.
- Contributing ideas beyond the defined marketing function.
- Working closely with the founder and other strategic partners.

Engagement Model This is a pure partner-based opportunity .

There is no fixed salary structure for this role.

The partnership model can be structured around mutually agreed:

- Profit share
- Business growth contribution
- Long-term strategic partnership terms

The exact commercial structure will be discussed based on the partner's experience, expected contribution, scope of ownership and mutually agreed objectives. Why Join as a Partner?

This is an opportunity to build and own the marketing and growth function , rather than simply take up a marketing job.

The partner will have the opportunity to:

- Shape the marketing direction from the ground up.
- Build and lead the marketing function.
- Work directly with the founding team.
- Build brands in emerging technology and innovation.
- Develop scalable acquisition channels.
- Create strategic ecosystem partnerships.
- Participate directly in business growth and upside.
- Grow into a long-term leadership position within the organisation.

Who Should Apply? This opportunity is ideal for a senior marketing professional, growth marketer, marketing consultant, startup marketer, agency leader or entrepreneurial marketing professional who wants to move from execution-based roles into a strategic ownership/partner role .

If you are someone who can look at a business and say:

“Give me the mandate to build the marketing engine, and I will own the outcome.”

—we would like to hear from you.

Apply by sharing below to [email protected]

Please share your profile along with a brief overview of:

1. Your end-to-end marketing experience
2. Businesses/brands you have helped grow
3. Key marketing outcomes or measurable results
4. Your areas of strongest expertise
5. Your preferred partnership model
6. Examples of campaigns, brands or growth initiatives you have led

📌 Marketing Lead - Partner ( Profit Share) (Chennai)
🏢 TheDeepTechVerse
📍 Chennai