Role Summary

As Marketing Executive at Vrisva Space, you'll own the entire pre-sale funnel — researching markets, identifying potential customers across government and private-sector channels, building a verified database of prospects, and nurturing each lead through to a deal-ready stage. Given the high value of our deals, final negotiation and deal closure is handled by senior leadership — but everything up to that point (research, outreach, data, qualification, and coordination) sits with you. A key part of the role involves applying and tracking government procurement platforms such as GeM, CPPP, state e-procurement portals, and defence-specific channels to surface relevant opportunities, and flagging applicable grants and MSME schemes for prospective clients.

We're looking for someone curious, detail-oriented, and data-driven who enjoys digging up the right information and owning it end-to-end until it's ready to close.

Key Responsibilities

1. Market Research & Lead Generation

- Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines

- Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information.

- Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team

- Identify relevant government grants and MSME schemes that may be applicable to target customers

2. Data & CRM Management

- Maintain accurate, up-to-date prospect and lead data in Zoho CRM.

- Segment and organise customer data by sector, region, and prospect type to support targeted outreach.

- Regularly verify, clean, and enrich contact data to keep the database reliable

- Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria.

3. Outreach & Lead Nurturing





- Run cold outreach and email/LinkedIn campaigns to generate and qualify recent leads.

- Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia

- Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing.

- Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries
- Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure

4. Handoff for Closure

- You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation.

- Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant.

5. Reporting

- Submit weekly and monthly reports on lead volume, data quality, and campaign performance.
- Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff

Requirements

What You Bring

- 2–3 years of experience in market research, lead generation, or B2B/institutional marketing
- Working familiarity with government procurement portals (GeM, CPPP, or similar) for tracking opportunities and listings
- Basic understanding of government tendering processes and timelines
- Familiarity with MSME schemes and government grants
- Proficiency in Zoho CRM (Campaigns/Books/Analytics a plus)
- Strong English communication; Kannada or Hindi is a bonus
- Bachelor's degree in Business, Marketing, Engineering, or a related field

Perks

Preferred Qualifications

- Experience researching or marketing to government, PSU, or defence clients
- Familiarity with DPP/DAP guidelines or DRDO/HAL/BEL/OFB channels
- Hands-on experience with LinkedIn Sales Navigator, IndiaMART, or TradeIndia
- Exposure to aerospace, defence, or precision manufacturing sectors
- Knowledge of MSME/Udyam registration and GeM seller onboarding

📌 Marketing Executive (Karnataka)
🏢 Vrisva Space Private
📍 Karnataka