Marketing Executive — Software Marketing

Company : Pletox Technologies

Location : L1, Skyline Avenue, In front of ICICI Bank, Sadashiv Nagar, Sadguru Nagar, Nashik, Maharashtra 422009

Experience Required : 1.5–2 years (strictly in software/SaaS marketing — internships not counted)

Salary Range : ₹25,000 – ₹35,000 per month

Employment Type : Full-time, In office

About the Role :

Pletox Technologies is looking for a Marketing Executive to lead and grow our marketing efforts. This is not a social-media-only role — we need someone with real, hands-on experience marketing a software product, who understands how to build brand presence and generate genuine, high-quality leads that actually convert into business.

You'll take ownership of our marketing function — planning campaigns, running paid ads, creating content, and driving qualified lead generation — with room to bring your own creative direction to the table.

Education: Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field. MBA in Marketing is a plus, not mandatory. We value experience and results over the degree.

What You'll Do :

- Lead and manage Pletox's overall marketing strategy and execution
- Plan and run paid ad campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn

Ads

- Drive performance marketing — tracking ROI, optimizing spend,



and improving conversion rates across channels
- Create original marketing content (copy, campaign ideas, visuals direction) with your own creative input not just executing a template
- Plan and run email marketing campaigns — newsletters, nurture sequences, product updates
- Manage marketing across multiple channels simultaneously and keep campaigns aligned with business goals
- Own software/SaaS lead generation — focused on quality, sales-ready leads, not vanity numbers or

fake sign-ups
- Track and report on campaign performance, lead quality, and marketing ROI regularly
- Continuously build Pletox's market presence and brand visibility in the HRMS space

What Makes You a Great Fit :

You've actually marketed a software product before — you understand the difference between a lead and a qualified lead, you know how to run a real multi-channel campaign (not just boost a post), and you want ownership over a growing marketing function rather than just following instructions. You're excited about building something from a fairly early stage and shaping how Pletox shows up in the market.

How to Apply :

Interested candidates can send their resume and a brief note on relevant software marketing campaigns they've worked on to [[email protected]] , Contact : [(phone hidden)]

📌 Marketing Executive (Nashik)
🏢 Pletox
📍 Nashik