Key Responsibilities

- Generate quality B2B leads through market research, online platforms, networking, referrals and outbound prospecting.
- Build and maintain a database of prospective clients across target industries.
- Identify key decision-makers and establish initial contact through calls, emails and LinkedIn.
- Qualify leads based on predefined business criteria before handing them over to the sales team.
- Schedule appointments and meetings for Business Development Managers.
- Conduct market and competitor research to identify emerging business opportunities.
- Coordinate marketing campaigns, exhibitions, corporate events and digital initiatives to generate enquiries.
- Maintain accurate lead records and update CRM/database regularly.
- Prepare daily, weekly and monthly lead generation reports.
- Work closely with the sales team to improve lead conversion and customer acquisition.
- Assist in creating marketing presentations, company profiles and promotional material.

Desired Skills

- Excellent verbal and written communication skills.
- Strong interpersonal and networking abilities.
- Proficiency in MS Office (Excel, PowerPoint and Word).




- Familiarity with CRM software and LinkedIn Sales Navigator is preferred.
- Strong internet research and data mining skills.
- Self-motivated, target-driven and capable of working independently.
- Positive presentation and negotiation skills.

Educational Qualification
- MBA in Marketing (Mandatory).
- Bachelor's degree in any discipline.

Experience

- 02 years of experience in lead generation, marketing, business development or inside sales.
- Fresh MBA graduates with strong communication skills are encouraged to apply.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Meetings scheduled for the sales team.
- Lead-to-opportunity conversion ratio.
- Database growth and accuracy.
- Monthly lead generation targets achieved.
- Campaign response and enquiry generation.

Preferred Candidate Profile

- Energetic and proactive professional with a passion for sales and marketing.
- Strong analytical and problem-solving abilities.
- Ability to multitask and meet deadlines.
- Willingness to travel for client meetings, exhibitions and networking events whenever required.

This job is provided by Shine.com

📌 Marketing Executive-Fresher MBA (Mumbai)
🏢 Konnect
📍 Mumbai