Marketing & Content Strategist

Company: Dermalist

Location: Mumbai

Experience: 2–5 Years

Employment Type: Full-time

About the Role

Dermalist is looking for a Marketing & Content Strategist who can develop impactful marketing strategies and engaging content to strengthen our brand presence, connect with consumers, and support business growth.

Key Responsibilities

- Develop and execute marketing and content strategies aligned with brand and business goals.
- Plan and manage monthly content calendars across Instagram, YouTube, website, email, and other digital platforms.
- Create engaging content concepts, campaign ideas, brand stories, and communication for skincare and beauty audiences.
- Work closely with creative, influencer, performance marketing, and product teams to execute campaigns.
- Track skincare, beauty, social media, and consumer trends and turn relevant trends into content opportunities.
- Conduct competitor and consumer research to identify new marketing opportunities.
- Develop creative briefs,



campaign messaging, and content directions.
- Monitor content performance and use insights to improve reach, engagement, and conversions .
- Maintain consistency in Dermalist’s brand voice, messaging, and positioning .

Requirements
- 2–5 years of experience in Content Strategy, Marketing, Brand Marketing, or a similar role ; experience in skincare, beauty, D2C, FMCG, or lifestyle is preferred.
- Strong understanding of content marketing, social media, and digital consumer behaviour .
- Excellent storytelling, copywriting, and communication skills .
- Creative thinker with a strategic and data-driven approach .
- Solid understanding of Instagram, YouTube, influencer marketing, and digital campaigns.
- Ability to manage multiple projects in a fast-paced environment .

To Apply: Send your CV to [email protected]

📌 Marketing and Content Strategist (Mumbai)
🏢 Dermalist Skincare
📍 Mumbai