Key Responsibilities
Market Development & Influencer Engagement
- Implement the loyalty program of company for retailers and mechanics.
- Conduct regular visits to mechanics, workshops, retailers, and service centres to promote products and build brand loyalty.
- Organize mechanic meets, retailer training programs, and product demonstrations to enhance product understanding and preference.
- Collect and share market feedback, competitor information, and customer insights with the sales team.
- Support secondary sales through influencer-based product promotion and brand advocacy.
Dealer & Distributor Support
- Coordinate with distributors and dealers to ensure availability and visibility of products in the assigned territory.
- Assist in demand generation and secondary sales pull through influencer activities.
- Monitor product movement and provide field intelligence for stock planning.
Brand Visibility & Promotion
- Ensure merchandising and display of company products at workshops, garages, and retail outlets.
- Execute local promotional campaigns, brand awareness drives,
and mechanic incentive programs.
Support marketing events, product launches, and roadshows organized by the company.
Reporting & Documentation
- Maintain daily activity reports, visit logs, and feedback records.
- Share competitor activity reports, pricing trends, and field insights with the Area Sales
Manager.
- Track and report the effectiveness of promotional activities and field campaigns.
Key Skills & Competencies:
- Strong communication skills in local languages as per geography and trade lingo for long lasting business relationship.
- Good understanding of automotive components and aftermarket operations.
- Influencing ability with mechanics, retailers, and trade partners.
- Self-motivated with robust field orientation and customer focus.
- Basic knowledge of MS Excel / mobile reporting tools.
Interested candidate can share your Resume on e-mail id (
[email protected]) or (phone hidden)
📌 Market Sales Representative (Bengaluru)
🏢 TeamLease
📍 Bengaluru