02 Sep
|
Uberlife Consulting
|
Hyderabad
02 Sep
Uberlife Consulting
Hyderabad
We are seeking an experienced professional to lead Brand Marketing & Communication initiatives for a premier higher education and corporate learning division. This role is pivotal in driving brand awareness, recall, and share of voice across offline and digital platforms, while collaborating with cross-functional teams and external agencies.
Key Responsibilities
- Execute annual brand calendar and campaigns across ATL, BTL, digital, and corporate events.
- Manage and standardize brand collaterals aligned with positioning and narrative.
- Drive digital presence including website updates and integrated campaigns.
- Develop content for editorials, brochures, newsletters, and digital assets.
- Conduct competitive analysis and support programme lifecycle management.
- Collaborate with sales team to align branding strategies with market trends.
- Manage agencies for communication strategy, creatives, and execution.
- Publish MIS reports on brand growth,
student services, and market share.
- Identify process improvement initiatives and implement innovative solutions.
Desired Candidate Profile
- MBA or equivalent from a reputed institute.
- 810 years of post-qualification experience, with 4–6 years in brand marketing, product marketing, and communication.
- Prior exposure in universities, educational institutions, EdTech, skill development companies, or branding/creative/social media agencies preferred.
- Strong expertise in branding, communication, product packaging, design language, customer surveys, CRM, and vendor management.
- Excellent communication, analytical, and stakeholder management skills.
- Process-oriented, detail-focused, and result-driven qualified with multitasking ability.
📌 Manager/Sr. Manager-Brand Marketing & Communications (Hyderabad)
🏢 Uberlife Consulting
📍 Hyderabad