- Campaign Planning & Execution - Manage end-to-end marketing campaigns for multiple clients across channels such as Email, SMS, web banners, push notifications, etc.
- Coordinate with internal teams (design, content, product, sales) to ensure timely campaign deployment.
- Ensure campaign assets, creatives, tracking links, and messaging meet client expectations and platform guidelines.
- Campaign Optimization & Performance Management
- Monitor campaign performance daily/weekly and optimize for lead generation, conversion rates (CVR), engagement, and ROI.
- Analyze user behaviour and identify opportunities for better segmentation, targeting, and retention.
- Use data insights to recommend improvements to clients and internal teams.
- Client Management- Handle multiple clients simultaneously with explicit communication, strong follow-up, and smooth execution
- . Understand client goals and translate them into effective marketing strategies.
- Share performance reports, insights, and actionable recommendations with clients.