LinkedIn Social Media Manager – Freelance

Industry: K–12 EdTech

Job Type: Freelance / Part-Time

Work Mode: Remote

Experience: 1–3 Years

Engagement: Monthly Retainer

About The Role We are looking for a LinkedIn Social Media Manager to build and manage the LinkedIn presence of our K–12 EdTech brand .

This is a hands-on content and brand-building role for someone who understands that education is not just about technology — it is about students, parents, teachers, schools and the future of learning. You will work closely with the founder and team to turn our ideas, student stories, education insights, product developments and experiences into authentic LinkedIn content.

The goal is to build a strong professional presence among school leaders, educators, education professionals, parents, EdTech leaders, institutions and the wider education ecosystem. Key Responsibilities

- Manage the brand's LinkedIn page and content publishing.
- Develop and execute a monthly LinkedIn content strategy.
- Create and maintain a structured content calendar.
- Write engaging LinkedIn posts around K–12 education, learning, technology and student development.
- Develop founder-led thought leadership and personal branding content.
- Convert founder conversations, experiences and opinions into authentic LinkedIn stories.
- Create storytelling content around students, teachers, schools and learning experiences.
- Research K–12 education trends, EdTech developments and emerging learning practices.
- Identify relevant conversations and content opportunities within the education ecosystem.
- Create strong hooks, captions, storytelling formats and CTAs.
- Coordinate with designers/video editors for carousels, creatives, videos and other content assets.
- Repurpose existing blogs, webinars, videos and educational resources into LinkedIn content.
- Manage organic engagement and participate in relevant education conversations.
- Build relationships and visibility within the K–12 and EdTech ecosystem.




- Monitor competitors and relevant education brands for content insights.
- Track reach, engagement, follower growth and content performance.
- Prepare monthly performance reports and suggest improvements.

Content Pillars The Content Strategy May Cover K–12 Education

- Changing learning patterns
- Future of schooling
- Student development
- Learning challenges
- Academic support
- Skills beyond academics

Parents & Students

- Study habits
- Student motivation
- Learning experiences
- Digital learning
- Parent perspectives
- Student success stories

Teachers & Schools

- Teacher experiences
- Classroom innovation
- School transformation
- Teacher enablement
- Technology in classrooms

EdTech & Innovation

- Future of EdTech
- AI in education
- Personalised learning
- Digital education
- Education technology trends
- Innovation in learning

Founder & Brand

- Founder journey
- Why the company was started
- Lessons from building an EdTech company
- Product journey
- Company milestones
- Customer/student stories
- Vision for the future of education

Required Qualifications

- 1–3 years of experience in LinkedIn management, social media, content marketing or personal branding.
- Solid understanding of LinkedIn's content ecosystem and organic growth.
- Excellent written English and storytelling skills.
- Ability to create content that feels human, insightful and authentic — not AI-generated or overly corporate.
- Strong research and content ideation skills.
- Interest in K–12 education, EdTech, technology and startups.
- Understanding of LinkedIn hooks, storytelling,



CTAs and engagement.
- Ability to work directly with founders and senior stakeholders.
- Strong attention to detail and ability to meet deadlines.
- Comfortable working independently as a freelancer.

Preferred Qualifications

- Experience working with a K–12 EdTech, school, education or learning platform.
- Experience managing a founder/CEO's LinkedIn profile.
- Personal branding experience.
- Understanding of education-sector audiences.
- Basic Canva/design knowledge.
- Experience with LinkedIn Analytics.
- Knowledge of AI tools for research, ideation and content workflows.
- Experience creating thought-leadership content.

Expected Deliverables
- Monthly LinkedIn content strategy
- Monthly content calendar
- 12–16 LinkedIn posts per month
- Founder-led content
- K–12 education insights
- Student/parent/teacher-focused storytelling
- EdTech and industry trend content
- Company/product storytelling
- LinkedIn engagement and community building
- Monthly analytics and performance report
- Content optimisation based on performance

Who Would Be a Great Fit? You don't need to be an education expert.

But you should be curious about how children learn, how schools are changing and how technology can make education better. You should know how to take a simple thought from a founder, a student story or an education trend and turn it into a LinkedIn conversation people actually want to read and engage with. If you believe good education content should inform, inspire and create conversations — not just fill a content calendar , we'd love to hear from you.

How to Apply

Please Share

- Resume/Profile
- 2–3 LinkedIn pages or profiles you have managed
- 3–5 examples of LinkedIn posts written by you
- Your monthly freelance retainer
- A short note on why you would like to work with a K–12 EdTech company

Skills: branding,content strategy,linkedin,storytelling,social media,edtech

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