Position: Key Account Manager – Modern Trade

Department: Sales & Business Development

Experience: 4+ years

Location: Sector 14, Dwarka

Employment Type: Full time

About the Role

We are looking for a result-oriented professional with proven experience in toys/kids related products category to manage and grow business with modern retail channels. The role involves managing key retail accounts, driving sales and distribution, ensuring product availability, executing promotions, and building strong relationships with modern trade partners.

Key Responsibilities

- Manage relationships with modern trade retailers, key accounts, and retail chains.
- Develop and execute sales plans to achieve monthly, quarterly, and annual targets.
- Ensure product availability, visibility, and assortment across stores.
- Coordinate with buyers, category managers, store teams, and other stakeholders.
- Negotiate pricing, promotions, margins, listings, displays, and commercial terms with retail partners.
- Plan and execute promotional activities, in-store activations, and visibility initiatives.
- Monitor sales performance, stock levels, inventory movement, and product availability.
- Identify opportunities for new product listings, range expansion, and distribution growth.
- Ensure timely order processing, billing, delivery, and resolution of operational issues.
- Coordinate with supply chain, finance, marketing, and operations teams to ensure smooth account management.
- Prepare regular sales reports, forecasts, account reviews, and performance analysis.
- Conduct regular market/store visits to assess execution, merchandising, pricing, and product visibility.




- Identify gaps and implement corrective actions to improve sales and store-level execution.
- Maintain strong relationships with key decision-makers and retail partners.
- Ensure compliance with company sales policies, pricing guidelines, and commercial agreements.

Required Skills

- A proven track record of achieving and exceeding sales targets.
- Strong relationships with buyers, category managers, and key retail accounts.
- Experience handling product listings, promotions, trade schemes, merchandising, and retail visibility.
- Strong understanding of consumer trends and buying behaviour in the toys/kids related products category.
- Excellent communication, analytical, and relationship-management skills.
- Ability to work with multiple stakeholders and manage deadlines.
- Strong relationship-management and account-handling abilities.
- Good analytical and problem-solving skills.
- Strong understanding of modern trade sales and retail operations.

Qualifications

- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- 4+ years of experience in Modern Trade Sales, Retail Sales, or General Trade.
- Prior experience working with toys/kids related categories is strongly preferred.
- Strong understanding of sales targets, margins, schemes, and trade promotions.
- Willingness to travel for market and store visits.

Preferred Experience Experience handling accounts/channels such as:

- Reliance Smart Bazaar
- Hamleys
- Vishal Mega Mart
- V-Mart
- DMart
- Spencer's
- SPAR
- Metro
- Other hypermarkets and supermarkets
- Regional modern trade chains

📌 Key Account Manager - Modern Trade (New Delhi)
🏢 Webby Toys
📍 New Delhi