Job Role

- Job Title: Digital Marketing Executive

- Employment Type: Full-Time

- Experience: Freshers with Digital Marketing Certification

- Salary: Negotiable for the right candidate

- Plan and execute digital marketing campaigns across Google, Meta, and other relevant platforms.

- Create and publish effective ad sets for lead generation and business growth.

- Develop compelling ad copy, landing page content, and video scripts.

- Lead SEO and content marketing strategies to improve organic traffic.

- Manage CRM automation, email marketing, and WhatsApp campaigns.

- Monitor campaign performance and analyze marketing data.

- Optimize campaigns to improve ROI, leads, conversions, and overall performance.

- Prepare regular performance reports and provide actionable insights.

- Collaborate with creative and technical teams to execute marketing campaigns effectively.

Key Responsibilities

Paid Advertising

- Run high-ROI campaigns on Google Ads, Meta Ads, and other advertising platforms.

- Create, configure, and publish ad sets.

- Develop engaging ad copies and campaign creatives in coordination with the creative team.

- Monitor campaign budgets, performance, leads, and conversions.

- Optimize campaigns based on performance data.

SEO & Content

- Develop and implement SEO strategies to increase organic website traffic.

- Conduct keyword research and identify content opportunities.

- Create content strategies for websites and social media platforms.

- Write effective ad copies, video scripts, and landing page content.

CRM & Marketing Automation





- Manage CRM automation and lead nurturing activities.

- Execute email marketing campaigns.

- Manage WhatsApp marketing campaigns.

- Implement lead retargeting strategies to improve conversions.

Analytics & Reporting

- Track and analyze campaign performance using digital marketing analytics tools.

- Identify areas for improvement and implement optimization strategies.

- Prepare performance reports and share key insights with the team.

Team Coordination

- Collaborate with creative teams for ad creatives, videos, and other marketing materials.

- Coordinate with technical teams for landing pages, tracking, analytics, and campaign implementation.

- Support the overall digital marketing strategy and execution.

Requirements

- Digital Marketing certification from any recognized institute.

- Freshers with relevant digital marketing knowledge can apply.

- Proven knowledge or experience in content and script writing for advertisements and social media.

- Proficiency in Google Ads and Meta Ads.

- Knowledge of SEO and digital marketing analytics.

- Familiarity with Google Tag Manager.

- Understanding of lead retargeting strategies.

- Strong analytical and creative thinking skills.

- Positive communication and content-writing abilities.

Skills Required

- Google Ads

- Meta Ads

- SEO

- Digital Marketing Analytics

- Google Tag Manager

- Lead Retargeting

- Content Writing

- Script Writing

- CRM Automation

- Email Marketing

- WhatsApp Marketing

- Campaign Optimization

- Analytical Thinking

- Creative Thinking

📌 Junior Digital Marketing Executive (Chennai)
🏢 JobTrade
📍 Chennai