Job Summary

We are seeking an IT Business Systems Analyst with hands-on Adobe Marketo Engage experience to support the delivery and operation of marketing automation solutions across Marketo, Salesforce, and the broader MarTech ecosystem.

This role will work closely with Marketing Operations, Marketing Technology, CRM, Analytics, QA, and other cross-functional teams to translate defined business and campaign requirements into reliable Marketo solutions. The ideal candidate has practical experience building and testing campaigns, troubleshooting platform and data issues, supporting integrations, and maintaining strong operational and data-quality standards.

This is a hands-on role well suited for someone who has developed a solid foundation in Marketo and is looking to expand their technical expertise across marketing automation, CRM integration, data management, and the broader MarTech ecosystem.

Essential Functions

- Translate documented business and campaign requirements into Marketo configurations with guidance from senior team members.
- Build and maintain Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, snippets, and operational campaigns.
- Support the creation and configuration of emails, forms, landing pages, and campaign assets.
- Perform campaign QA before launch, including audience validation, email and landing-page testing, links, personalization, tokens, forms, and campaign flow logic.
- Support Marketo–Salesforce synchronization by monitoring data flow, identifying sync errors, and assisting with troubleshooting data-quality issues.
- Import and manage lead/contact data while following established data governance, naming conventions, and data-quality standards.
- Troubleshoot common Marketo issues involving campaign logic, audience qualification, lead lifecycle processing, forms, field updates, Salesforce synchronization, and campaign execution.
- Support integrations with marketing technologies such as Salesforce, Cvent, webinar/event platforms, and other third-party applications.
- Assist with basic webhook, API, and integration troubleshooting with guidance from senior technical resources.
- Monitor campaign processing, system notifications, synchronization errors, and other operational issues,



escalating when appropriate.
- Maintain campaign and program documentation, process flows, configuration details, and troubleshooting notes.
- Support lead lifecycle, scoring, routing, acquisition, and marketing-to-sales handoff processes.
- Assist with reporting and analysis of campaign performance, funnel progression, and marketing attribution.
- Identify opportunities to improve existing Marketo programs, templates, operational processes, and automation.
- Follow established privacy, consent, preference-management, and data-governance requirements when executing marketing campaigns.
- Collaborate with Marketing Operations, Marketing Technology, Salesforce/CRM, Analytics, QA, and campaign teams to deliver reliable and scalable marketing automation solutions.

Required Skills & Experience

Experience

- 3 years of experience in Marketing Operations, Marketing Automation, MarTech, or a related role, with hands-on Adobe Marketo Engage experience.
- Experience building and supporting Marketo programs, campaigns, emails, forms, landing pages, and audience lists.
- Working knowledge of Marketo–Salesforce integration and basic lead/contact lifecycle processes.
- Experience supporting campaign execution, testing, troubleshooting, and data-quality activities.
- Exposure to event platforms such as Cvent, enrichment tools such as ZoomInfo, webinar platforms, or other marketing technologies is preferred.
- Experience collaborating with cross-functional teams in an Agile or similar delivery environment is an asset.

Technical Skills

- Hands-on experience with Marketo programs, Smart Campaigns, Smart Lists, tokens, channels, program statuses, segmentation, and basic lead scoring.
- Working understanding of the Salesforce data model, including Leads, Contacts, Accounts, Campaigns, and common Marketo–Salesforce synchronization concepts.




- Ability to troubleshoot common Marketo campaign logic, audience qualification, data, and synchronization issues.
- Experience with list imports, field mapping, data normalization, and basic data-quality practices.
- Understanding of lead lifecycle, lead scoring, routing, acquisition, and marketing-to-sales handoff concepts.
- Basic understanding of APIs, webhooks, and third-party integrations; advanced development experience is not required.
- Familiarity with marketing data governance, consent, subscription and preference management, and data-management practices.
- Basic understanding of campaign reporting, attribution, funnel metrics, and marketing performance measurement.
- Basic HTML/CSS knowledge for troubleshooting emails, forms, and landing pages is preferred.

Core Competencies

- Strong problem-solving and troubleshooting skills with an interest in understanding how systems, data, and processes work together.
- Ability to translate clearly defined business requirements into effective Marketo configurations.
- Solid attention to detail, particularly when building, testing, and launching marketing campaigns.
- Ability to follow established processes, documentation standards, naming conventions, and governance requirements.
- Effective written and verbal communication skills.
- Comfortable collaborating with Marketing, Marketing Operations, Marketing Technology, CRM/Salesforce, Analytics, QA, and other technical teams.
- Ability to manage multiple campaign requests and priorities while meeting established deadlines.
- Curious, proactive, and motivated to develop deeper expertise in Marketo and the broader MarTech ecosystem.
- Demonstrates good judgment in troubleshooting issues independently and escalating complex platform, data, or integration issues when appropriate.

Preferred Qualifications

- Adobe Marketo Engage certification is an asset but not required.
- Experience working in a B2B marketing environment.
- Exposure to Salesforce, Cvent, ZoomInfo, webinar/event platforms, or similar MarTech solutions.
- Familiarity with Jira, Confluence, or similar Agile and project-management tools.
- Exposure to marketing analytics, attribution, lead lifecycle management, or campaign reporting.

📌 IT Business Systems Analyst (Marketo-Focused) (India)
🏢 Haparz
📍 India