Role Title: Manager / Senior Manager - User Marketing
Location: Mumbai Experience: 8+ Years
We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.
Key Responsibilities
· Develop and execute influencer marketing strategies
· Identify, onboard and manage influencers/creators
· Manage user-focused social media handles and content calendars
· Create engaging short-form video and static content
· Drive content amplification and performance tracking
· Leverage MarTech platforms for user engagement and communication
· Collaborate with agencies, content creators, category and sales teams
· Use creative approaches as platforms algorithms evolve
Ideal Candidate
· 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
· Strong understanding of content creation, creator partnerships, and digital growth
· Data-driven experience of tracking campaign performance and ROI
· Excellent stakeholder and agency management skills
Hiring for one of the leading client in chemical Industry.