B2B Industrial Sales | Industrial Cleaning Solutions | Machines + Chemicals + Services | Technical Solution Selling

Function: Sales & Business Development

Team: Front-End Sales

Experience: 2–4 Years

Location: Chennai

Employment Type: Full-time

Role: B2B Industrial / Field / Solution Sales

About Regent Biochem

Regent Bio-Chem, headquartered in Coimbatore, is an industrial technology company providing industrial cleaning machines, advanced cleaning and surface-technology chemicals, application engineering, and service-led solutions for manufacturing industries across India.

Through its strategic partnership with Bio-Circle Surface Technology GmbH, Germany, Regent Bio-Chem brings proven German technology, engineering standards, and application expertise to the Indian market. Our solutions combine machines, chemistry, application engineering, and service to solve industrial cleaning and surface-technology challenges and deliver measurable improvements in productivity, quality, safety, reliability, and process performance.

As Regent Bio-Chem continues to expand its industrial cleaning solutions business and build capabilities for manufacturing cleaning machines in India, we are looking for technically oriented sales professionals who can grow with the business.

About the Role

We are looking for an Industrial Sales Engineer to drive new customer acquisition, opportunity development, and solution-led sales across our industrial markets. This is a field-intensive B2B role for someone who enjoys interacting with manufacturing customers, understanding industrial applications and process challenges, developing technical-commercial solutions, conducting demonstrations/trials, and converting opportunities into business. You will work closely with our Application Engineering, Back-End Sales, Technical, and Service teams to develop and convert customer opportunities.

What You Will Do

- Identify and develop target industries, applications, accounts, and customer segments where Regent Bio-Chem's solutions can create value.
- Generate new business through cold calling, field visits, referrals, exhibitions, channel networks, LinkedIn,



and other prospecting activities.
- Engage with Owners, Plant Heads, Production, Maintenance, Utility, Quality, and Purchase teams.
- Understand the customer's existing process, application, cleaning challenges, productivity/quality issues, current practices, and improvement requirements.
- Identify the appropriate solution involving industrial cleaning machines, chemicals, services, or a combination of these.
- Coordinate and conduct product demonstrations, trials, and application evaluations with internal technical teams.
- Present technical and commercial value, including application suitability, benefits, ROI, and differentiation from alternatives.
- Qualify opportunities based on application fit, decision process, budget, timeline, competition, and probability of conversion.
- Manage the opportunity pipeline from prospecting → meeting → requirement → trial → quotation → negotiation → order.
- Handle customer objections and support commercial negotiations to achieve successful conversion.
- Maintain accurate CRM, customer, opportunity, activity, pipeline, and forecast data and follow the defined sales process and review system.
- Identify opportunities for repeat business, cross-selling, additional applications, machines, chemicals, services, and expansion within customer accounts.
- Gather market intelligence on competitors, technologies, customer practices, pricing, and emerging industrial applications.

Who We Are Looking For

- Diploma / BE / B.Tech in Mechanical, Electrical, Mechatronics, Instrumentation, Chemical Engineering, or a related technical discipline.
- 2–4 years of experience in B2B industrial sales or application-oriented roles.
- Experience in selling industrial machines, capital goods,



industrial equipment, chemicals, consumables, or other solution-led engineering products will be preferred.
- Candidates from backgrounds such as industrial equipment, compressors, pumps, automation, machine tools, industrial chemicals, lubricants, industrial consumables, water treatment, or similar B2B industrial products may be a good fit.
- Exposure to site visits, technical discussions, demonstrations, trials, application selling, and customer requirement assessment is strongly preferred.
- Basic understanding of industrial equipment and plant environments.
- Ability to understand technical requirements and translate them into customer value, ROI, and commercial justification.
- Robust customer-facing communication and relationship-building skills.
- Comfortable interacting with both technical and commercial stakeholders.
- Comfortable working with CRM, structured sales processes, pipeline management, forecasting, and performance reporting.
- Strong follow-up, opportunity management, analytical and problem-solving skills.
- Willingness to work in a field-intensive role with regular customer travel.

Why Join Regent Biochem?

You will get an opportunity to work at the intersection of: Industrial Engineering + Cleaning Technology + Chemistry + Application Engineering + Solution Sales. The role provides exposure to industrial customers, technical applications, machine and chemical solutions, customer problem-solving, and end-to-end B2B business development.

Growth

- Learn by handling real industrial customer opportunities.
- Develop technical, commercial, and solution-selling capabilities.
- Merit-based career growth.
- On-the-job learning and structured capability development.
- Opportunity to progress into Senior Sales Engineer, Key Account, Area Sales, and Regional Sales roles based on performance and capability.

Interested?

If you are an engineering-oriented B2B sales professional who enjoys being in the field, solving industrial customer problems, and converting technical solutions into business, we would like to hear from you.

📌 Industrial Sales Engineer (Coimbatore)
🏢 Regent Biochem
📍 Coimbatore