TravelDham / Rising Star Tours & Travels Rising Star Khilte Chehre (RSKC)

Location: Ashok Vihar, Delhi | Full-Time | Work From Office

Working Days: Monday to Saturday | 9:30 AM–7:00 PM

Salary: ₹75,000–₹90,000/month performance incentives after 4–6 months

About the Role

We are looking for an exceptional, hands-on Head of Social Media, Content & Digital Growth who can take ownership of the digital growth of two very different organisations.

TravelDham / Rising Star Tours & Travels is an established travel company offering holidays, flights, hotels, visas, groups and customised travel experiences.

Rising Star Khilte Chehre (RSKC) is a social-impact organisation working towards inclusion and empowerment of persons with disabilities through travel, experiences and community initiatives.

The selected person must be able to manage two completely different communication and growth strategies:

TravelDham: aspirational, commercial, trust-building and conversion-focused.

RSKC: authentic, dignified, sensitive, inclusive and community-driven.

This is not just a social-media posting job

We are not looking for someone whose responsibility ends at:

Create → Post → Get Views

We need someone who can think about the complete digital journey:

Attention → Audience → Community → Trust → Qualified Enquiry → Business / Participation

You should be able to independently identify what content should be created, for whom, on which platform, why it should work, what action it should generate and how results should be measured.

The role will initially be hands-on. As the function grows, the person should be capable of building systems and identifying the right requirement for designers, editors, videographers, freelancers or junior resources.

What You Will Own

Social-media strategy and execution for Instagram, YouTube, Facebook and LinkedIn across both brands

Separate content strategies and calendars for TravelDham and RSKC

Reels, Shorts, Stories, carousels, posts and long-form videos

Hands-on ideation, scripting, shooting,



editing and production

Hooks, captions, campaigns and storytelling formats

Organic reach, engagement, relevant followers and community building

Influencer and creator collaborations

Meta Ads, retargeting and lead-generation campaigns

Connecting social media with WhatsApp, website and sales/participation funnels

Analysing reach, retention, shares, saves, CTR, leads, CPL, qualified enquiries and conversions

Identifying what worked, what failed and what should be improved or scaled

Building SOPs, workflows and eventually managing creative resources

AI Is an Significant Part of the Role

We actively encourage intelligent use of AI.

You may use tools such as ChatGPT, Claude, Gemini, Runway, Kling, Veo, HeyGen, ElevenLabs and other relevant AI or automation tools for research, scripting, content creation, repurposing, analysis, reporting and workflow automation.

However

AI should multiply your capability — not replace your thinking.

We do not mind if AI helps create a strategy.

We care whether you understand it, can explain it, challenge it, modify it and execute it.

For RSKC

Social-impact storytelling requires a different level of judgement.

Content should preserve

Dignity | Agency | Consent | Authenticity | Accessibility

We want powerful and emotionally engaging storytelling without pity-based or exploitative disability content.

What We Are Looking For

Strong candidates will typically have 5 years of relevant experience, although demonstrated capability matters more than years alone.

You should have strong hands-on knowledge of short-form video, shooting and editing; experience with tools such as Adobe Premiere Pro, After Effects,



DaVinci Resolve, CapCut or Canva; practical AI-tool experience; understanding of Meta Business Suite, YouTube Studio and analytics; strong storytelling and visual judgement; and a proven ability to grow social-media accounts with measurable results.

You should be comfortable being both strategic and hands-on.

You should also be comfortable working closely with an involved founder — discussing ideas openly, receiving detailed feedback, asking questions, disagreeing professionally and defending your recommendations with logic and data.

We do not want a yes-person.

We also do not want someone who waits every morning to be told what content to create.

Qualification

Bachelor's/Master's degree in Marketing, Mass Communication, Advertising, Media, Design or a related field is preferred.

However

Portfolio, results, quality of thinking and hands-on capability will carry significantly more weight than formal qualifications.

Mandatory With Application

Please share your CV, current salary, expected salary, notice period, LinkedIn profile, five strongest Reels/videos personally created, social-media accounts personally managed, measurable growth/results achieved, and the editing/AI tools you currently use.

Also answer these briefly

- Which social-media account have you personally grown the most?

Starting point → Current point → Time taken → What exactly you personally did.

- Share one Reel/video that performed exceptionally well. Why do you believe it worked?
- Share one content piece that you expected to perform well but which failed. Why did it fail?
- Have you personally handled Meta or Google advertising?

If yes, mention approximate spend and measurable results wherever possible.

- Describe one AI workflow you genuinely use regularly.

What does AI do, what do you personally control/check, and what improvement has it created?

Applications without relevant work samples or measurable evidence may not be shortlisted.

📌 Head – Social Media, Content & Digital Growth (Delhi)
🏢 TravelDham
📍 Delhi