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IMPORTANT – PLEASE READ BEFORE APPLYING

This is a high-ownership, high-expectation Head of Marketing role.

Please read the complete JD carefully. If you genuinely believe you have the experience, capability and mindset to own the responsibilities below and deliver the expected outcomes, we would be happy to hear from you.

If you are not confident that you can own these responsibilities end-to-end, please pass on this opportunity rather than applying.

We need someone who can build and lead our marketing function, strengthen our international brand and contribute measurably to qualified deal flow and business growth.

ARE YOU A MARKETING LEADER WHO CAN TURN EXPERTISE INTO BRAND AUTHORITY AND DEAL FLOW?

At Crebos, we're not looking for someone who simply manages social media, publishes posts, coordinates agencies or creates content calendars.

We're looking for a Head of Marketing who can own marketing end-to-end and turn our expertise, projects, customer successes, technology and ideas into a powerful international brand and measurable growth.

You should understand our business, customers and positioning and translate them into a marketing system that builds authority, visibility, trust, inbound demand and qualified deal flow.

You will coordinate case studies, content, publications, PR, writers, video and visual creators, brand activities, external specialists and campaigns.

We don't need more marketing activity. We need marketing impact.

At Crebos, we call our strongest people Spartans – elite performers who take ownership, raise standards and make the entire team stronger.

ABOUT CREBOS

Crebos is an international software development company headquartered in the Netherlands, working on software, digital products, AI, automation and technology solutions.

We believe in ownership, accountability, customer value, business thinking, AI leverage, measurable outcomes, systems thinking and continuous improvement.

Our ambition is to significantly strengthen our international positioning, visibility and deal flow.

THE MINDSET WE EXPECT

- Business Clarity – Understand our ideal customers, their problems, how the business makes money and how marketing contributes to revenue.
- Extreme Ownership – Own marketing outcomes end-to-end. Don't hide behind agencies, designers, writers or lack of input.
- Commercial Thinking – Connect marketing to pipeline, opportunities, conversion and revenue.
- Brand Thinking – Build a recognizable and differentiated international technology brand.
- Customer Understanding – Understand customer problems, buying triggers, objections and decision-making.
- Execution Quality – Maintain high standards across messaging, content, campaigns and communication.
- Systems Thinking – Build repeatable marketing engines and workflows instead of one-off activities.
- AI Leverage – Use AI intelligently across research, content, SEO, analysis, automation and operations.
- Continuous Improvement – Measure performance and continuously improve positioning, channels and conversion.

WHAT YOU WILL OWN

Brand & Positioning

- Own and strengthen Crebos' overall brand and market positioning.
- Develop clear messaging around our expertise, differentiation and customer value.
- Ensure consistency across website, social channels, sales materials and campaigns.




- Strengthen Crebos' positioning as an international software, technology, AI and automation partner.

Content, Case Studies & Thought Leadership

- Build and own the overall content strategy and content engine.
- Coordinate writers, internal experts and external specialists.
- Turn projects, expertise and customer insights into high-quality content.
- Own compelling case studies and customer success stories.
- Build thought leadership for Crebos and its leadership team.

PR, Publications & Brand Visibility

- Coordinate press releases, publications and PR activities.
- Identify relevant media, communities, publications and industry platforms.
- Create opportunities for Crebos and its leadership to demonstrate expertise.
- Coordinate video creators, visual creators, designers and external brand specialists.

SEO, AI Search & Digital Growth

- Own organic growth across traditional search and AI-driven discovery platforms.
- Drive SEO across content, authority, technical opportunities and commercial keywords.
- Improve visibility for high-intent searches related to our services.
- Analyze competitors, positioning, search opportunities and content gaps.
- Improve visibility across Google and AI-powered search environments.

Social & Executive Positioning

- Build a structured B2B social strategy, particularly around LinkedIn.
- Strengthen Crebos' company presence and leadership visibility.
- Turn expertise, projects, lessons and customer outcomes into consistent market-facing communication.

Demand Generation & Deal Flow

Marketing must contribute to business growth.

- Build campaigns that generate qualified opportunities and deal flow.
- Work with leadership and sales to understand pipeline requirements.
- Develop campaigns around priority markets, services and customer segments.
- Build and optimize inbound lead-generation mechanisms.
- Connect marketing activity to leads, opportunities, pipeline and commercial outcomes.

We don't measure success simply by posts, impressions or traffic. We want to know what marketing contributes to the business.

Marketing Operations & Team Coordination

Coordinate resources including:

- Content writers
- Video and visual creators
- Designers
- PR and brand specialists
- Agencies and freelancers

Establish clear ownership, deadlines, standards and quality expectations.

Build scalable workflows, calendars, templates, automation, approval processes and reporting.

Reduce unnecessary dependency on leadership for day-to-day marketing coordination.

Work closely with Youri and the broader leadership team on brand positioning, creative direction and strategic priorities while collaborating with sales, project and technical teams.

WHAT WE'RE LOOKING FOR

- Strong B2B marketing experience, preferably within software, SaaS, IT services, AI, technology or digital products.
- Proven experience owning or leading a marketing function.
- Strong understanding of brand positioning, content marketing, demand generation, SEO, PR, social media and digital growth.
- Ability to connect marketing strategy to pipeline, opportunities and revenue.
- Experience developing case studies,



thought leadership and B2B content.
- Experience managing writers, designers, creators, agencies and external specialists.
- Strong understanding of B2B customer journeys, ICPs and buying behaviour.
- Ability to translate complex technical capabilities into compelling commercial messaging.
- Strong analytical and data-driven decision-making skills.
- Excellent communication, project-management and stakeholder-management skills.
- Ability to operate independently without constant direction.
- International marketing experience is highly valuable.

AI PROFICIENCY IS IMPORTANT

AI is not optional for modern marketing leadership at Crebos.

You should use AI effectively for:

- Market, competitor, ICP and customer research
- Content creation and optimization
- SEO and AI-search optimization
- Campaign development
- Data analysis and personalization
- Marketing automation
- Content repurposing
- Reporting and workflow optimization

We are not looking for someone who simply uses AI to write posts.

We want someone who understands how AI can multiply the productivity, intelligence, speed and effectiveness of the entire marketing function.

AI should multiply your capability – not replace your marketing judgment.

HOW SUCCESS WILL BE MEASURED

Success should become visible through:

- Stronger international brand positioning
- Increased qualified website traffic
- Increased organic and AI-search visibility
- High-quality case studies and sales assets
- Consistent thought-leadership output
- Stronger company and leadership visibility
- More marketing-generated opportunities
- Improved qualified deal flow
- Better conversion into commercial conversations
- Reduced marketing coordination required from leadership
- A repeatable and scalable marketing operating system The objective is simple:

Build a marketing function that strengthens our brand and contributes measurably to deal flow.

WHY JOIN CREBOS?

- Real Ownership – Build and shape the marketing function.
- Direct Leadership Exposure – Work closely with leadership and influence positioning and growth.
- International Environment – Join a Netherlands-headquartered organization working internationally.
- High-Performance Culture – Work with people who value ownership, accountability, speed and quality.
- AI-First Mindset – Build marketing systems where AI and automation multiply impact.
- Business Exposure – Work across marketing, sales, delivery, technology and commercial strategy.
- Growth & Advantages – Competitive compensation, annual appraisals, quarterly performance bonuses, learning opportunities, team outings, daily family meal program and health insurance coverage up to ₹5 lakhs.

IMPORTANT NOTICE

This is a leadership and ownership role, not simply a content-management or social-media position.

We expect business understanding, brand thinking, commercial orientation, ownership, systems thinking, AI proficiency and measurable impact.

We are not building an average marketing function.

We want a marketing engine that turns our expertise into authority, visibility, trust and qualified opportunities.

If you're looking for a role where you simply manage agencies, approve designs, schedule posts and report impressions, this may not be the right role for you.

But if you want to build a marketing function, influence an international technology brand, work directly with leadership and create measurable commercial growth, Crebos will give you the platform to do it.

📌 Head of Marketing (Sahibzada Ajit Singh Nagar)
🏢 Crebos | Software, Design, AI u0026 Automation
📍 Sahibzada Ajit Singh Nagar