Head of Digital & Performance MarketingLocation: Mumbai

Experience: 15+ Years

Industry: Education / EdTech preferred

Employment Type: Full-Time

About the RoleWe are looking for an experienced, dynamic and result-oriented Head of Digital & Performance Marketing to lead our digital growth, performance marketing, brand building and lead-generation initiatives.

The role will be responsible for developing and executing digital strategies that strengthen the Group brand, increase digital visibility, generate quality leads and contribute to admissions and business growth.

Key Responsibilities

- Lead and execute the overall Digital & Performance Marketing strategy for Group.
- Drive performance marketing campaigns across Google, Meta, YouTube, LinkedIn and other relevant platforms.
- Develop strategies to generate quality leads and improve lead-to-admission conversion.
- Manage and optimize key performance metrics including CPL, CAC, Conversion Rate, ROAS and ROI.
- Build and strengthen Group’s brand image, digital presence and market positioning.
- Develop innovative and creative digital campaigns to enhance brand awareness, engagement and audience connect.
- Lead Influencer Marketing, digital collaborations and strategic online partnerships.
- Identify and implement new digital channels, trends, technologies and creative marketing opportunities.
- Oversee SEO, website performance, landing pages,



social media and content-led digital initiatives.
- Work closely with Admissions, Sales, Creative, Content and IT teams to maximize digital performance and conversions.
- Manage digital marketing budgets, agencies, vendors and external partners.
- Lead, mentor and develop a high-performing Digital & Performance Marketing team.
- Present regular performance reports, insights and growth plans to senior management.

Candidate Profile
- 15+ years of experience in Digital Marketing, Performance Marketing, Growth Marketing or a related field.
- Proven experience in a senior leadership / Head-level role.
- Experience in Education, EdTech or a similar industry will be preferred.
- Strong expertise in Google Ads, Meta Ads, SEO, GA4, CRM and digital analytics.
- Strong understanding of lead generation, customer acquisition, conversion funnels and performance marketing.
- Experience in Influencer Marketing, brand building and digital collaborations.
- Highly creative, enthusiastic and proactive, with a solid inclination towards new ideas, innovative campaigns and emerging digital trends.
- Strong analytical, strategic, leadership and communication skills.
- Proven track record of delivering measurable business and brand growth.

EducationMBA / PG in Marketing, Digital Marketing or a related field preferred.

📌 Head Of Digital And Performance Marketing (Mumbai)
🏢 INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
📍 Mumbai