Role: Head Industrial Lubricants Sales

Role & Responsibilities:

- Lead and drive the Industrial Lubricants business across India with overall responsibility for sales growth, market expansion and customer acquisition.
- Develop and execute the national sales strategy for industrial lubricants across direct sales, distributors, dealers, OEMs and institutional customers.
- Build, recruit, train and manage a high-performance industrial sales team, including Regional/State Sales Managers, Area Sales Managers and sales executives.
- Develop and expand a robust distributor and dealer network across key industrial markets.
- Identify and acquire major industrial, institutional and OEM accounts and build long-term business relationships.
- Drive sales of hydraulic oils, gear oils, compressor oils, turbine oils, industrial greases, cutting/metalworking fluids, process oils and other industrial lubricants.
- Develop business across industries including manufacturing, engineering, steel, cement, power, mining, automotive & auto-components and other industrial sectors.
- Establish and manage key accounts with plant heads, procurement teams, maintenance heads, technical teams and OEMs.
- Lead product trials, technical evaluations, approvals and conversion of competitor products at industrial customer locations.
- Set and achieve sales, revenue, margin and collection targets for the industrial lubricants division.
- Develop territory-wise sales plans and monitor the performance of the sales team, distributors and key accounts.




- Analyse market trends, competitor activity, pricing and customer requirements to identify new business opportunities.
- Work closely with management, technical, operations and supply-chain teams to ensure excellent customer service and timely fulfilment.
- Build the company's industrial lubricants brand and market presence across India.
- Take ownership of the complete industrial lubricants sales function and contribute to building the business into a significant national vertical.

Preferred Candidate Profile:

- 10–18 years of overall sales experience, with substantial experience in Industrial Lubricants / Industrial Oils / B2B Lubricants / Specialty Lubricants.
- Candidates currently working with established lubricant, oil & gas, petrochemical, specialty chemical or industrial product companies are preferred.
- Strong experience in industrial B2B sales, OEM sales, institutional sales and channel development.
- Proven track record of building and managing sales teams and achieving aggressive revenue targets.
- Experience in developing distributors/dealers and large industrial accounts.
- Strong understanding of industrial lubricant applications, customer requirements and competitive products.
- Excellent negotiation, communication, relationship-management and leadership skills.
- Willingness to travel extensively across India.
- MBA/PGDM in Sales/Marketing or B.Tech/BE will be an advantage, but relevant industry experience will be given higher importance.

📌 Head - Industrial Lubricant Sales (Ahmedabad)
🏢 Avalanche Refineries Private
📍 Ahmedabad