02 Sep
|
Emriom
|
Chennai
Key Responsibilities: GM(Branding)
- Brand Strategy &
- Vision:
- Develop and implement a comprehensive brand strategy, vision, and positioning for the company and its diverse real estate projects (residential, commercial, etc.).
- Define brand architecture, messaging, and guidelines to ensure consistency across all platforms.
- Marketing &
- Communications Leadership:
- Oversee all marketing initiatives, including digital marketing (SEO, Social Media), ATL/BTL campaigns, PR, and events.
- Create annual communication plans, manage budgets, and select optimal media channels for brand visibility.
- Lead Public Relations efforts to build favourable brand value and communicate successes.
- Sales &
- Revenue Generation:
- Collaborate with sales teams to meet brand and project-specific sales targets (top-line revenue).
- Drive lead generation through effective marketing campaigns, ensuring alignment with business development goals.
- Market Intelligence &
- Business Growth:
- Conduct thorough market research, competitor analysis, and competency mapping to identify new opportunities.
- Assist in new project launches, pricing strategies, and inventory planning.
- Team Leadership &
- Development:
- Recruit, train, and mentor a high-performing, integrated marketing and sales team.
- Foster a culture of innovation, excellence, and accountability.
- Stakeholder &
- Client Management:
- Build and maintain robust relationships with developers, channel partners (CPs), media, and key clients.
- Oversee client experience and ensure smooth coordination for after-sales support.
- Performance Monitoring:
- Track and analyze KPIs, sales metrics, and marketing campaign effectiveness.
- Prepare regular reports and presentations for senior management on planned vs. achieved results.
Work Location: In person
📌 Head Branding (Chennai)
🏢 Emriom
📍 Chennai