Background

Praan (Praan, Inc.) is an impact focused deep-tech startup democratizing clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace.

Why?

Everyone worries about the doomsday in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year.

Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come.

We are looking for a highly analytical and execution-driven Growth Marketing professional to help scale Praan's reach, customer acquisition, and business growth.

You will work closely with our founder, and Marketing team to translate Praan's brand, products, and storytelling into measurable business outcomes.

What You'll Do

- Partner with the founder and internal teams to develop and execute data-driven growth strategies aligned with Praan's business goals.
- Plan, execute,



and optimize performance marketing campaigns across relevant digital channels to drive qualified traffic, leads, and customer acquisition.
- Own and continuously improve Praan's SEO strategy, including keyword research, on-page optimization, technical SEO, content opportunities, and organic growth.
- Build and optimize marketing funnels across the customer journey, identifying opportunities to improve conversion rates from awareness through to qualified leads and sales.
- Identify content opportunities based on SEO, audience behavior, campaign performance, and business priorities.
- Define, track, and report key growth metrics across marketing channels, including traffic, acquisition, qualified leads, conversion rates, engagement, and other relevant business KPIs.
- Analyze campaign and website performance to identify opportunities, run experiments, and continuously improve marketing efficiency.
- Develop dashboards and reporting frameworks that provide clear visibility into marketing and growth performance.
- Identify and test new acquisition channels, audiences, partnerships, campaigns, and growth opportunities.
- Work with designers, content creators, developers, and external partners to create and optimize landing pages, advertisements, campaign assets, and other growth-focused marketing materials.




- Support digital campaigns around product launches, events, partnerships, and other key business initiatives.
- Monitor industry trends, competitor strategies, and emerging growth channels to ensure Praan remains relevant and ahead of the curve.
- Work closely with cross-functional teams across design, engineering, sales, and the founder's office to ensure marketing efforts are aligned with broader business objectives.

Skill Requirements

- Proven experience driving measurable business growth through digital marketing, performance marketing, and strategic growth initiatives.
- Demonstrated experience generating qualified leads and contributing to high-value product or sales through marketing.
- Strong experience in SEO, including keyword research, on-page optimization, technical SEO, and organic growth.
- Strong analytical skills and experience working with marketing data, acquisition funnels, conversion metrics, and campaign performance.
- Experience with relevant analytics, advertising, and marketing tools such as Google Analytics and CRM platforms.
- Ability to identify growth opportunities, run experiments, and translate data into actionable strategies.
- Ability to work independently in a rapid-paced startup environment while collaborating closely with content, design, creative, and technical teams.

Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability, or any other criteria. We just care about working with great human beings!

📌 Growth Marketing Specialist (Mumbai)
🏢 Praan
📍 Mumbai