About the Position

Role: Marketing Manager

Designation: Senior Executive / Manager – Marketing

Experience: 4–8 Years

Location: Gurgaon (On-Site – 5 Days)

Education: Tier 1 Bachelor's degree & MBA preferred

Industry Type: Technology / B2B SaaS / AI-driven platforms

Functional Area: Marketing / Growth / Product Marketing

About Salescode.ai https://salescode.ai/company/about-us

SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology.

What We Do

Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales.

Roles & Responsibilities

- Go-to-Market Strategy & Product Marketing
- Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
- Create product marketing collateral, case studies, and solution briefs
- Support product launches and feature releases with coordinated marketing campaigns
- Define target buyer personas and competitive differentiation strategy

Roles & Responsibilities

1. Go-to-Market Strategy & Product Marketing

- Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
- Create product marketing collateral, case studies, and solution briefs
- Support product launches and feature releases with coordinated marketing campaigns
- Define target buyer personas and competitive differentiation strategy.

2.

Demand

Generation & Lead Management

- Design and execute integrated campaigns to drive qualified leads and pipeline




- Manage marketing channels including email, paid digital, LinkedIn, and webinars
- Collaborate with Sales on lead quality, scoring, and nurturing workflows
- Track and optimize marketing metrics to improve cost-per-lead and conversion rates

3.

Content

Marketing & Thought Leadership

- Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation
- Create blog posts, whitepapers, webinars, and video content
- Build and maintain marketing calendar aligned with product roadmap and sales cycles
- Support executive thought leadership and speaking opportunities

4. Brand & Marketing Communications

- Maintain brand consistency across all marketing channels and touchpoints
- Manage website content, product pages, and digital assets
- Develop campaigns for key markets and customer segments
- Create internal communications to align organization with marketing initiatives

5. Analytics & Performance Management

- Establish marketing dashboards and KPIs; report on campaign performance
- Conduct A/B testing and optimization across marketing channels
- Provide insights on market trends, customer feedback, and competitive landscape
- Present monthly marketing performance metrics and recommendations to leadership

6. Cross-Functional Collaboration

- Partner with Product, Sales, and Customer Success teams on go-to-market initiatives
- Support enterprise customer wins with marketing enablement and case study development
- Work with Sales leadership on account-based marketing (ABM)



strategies for top prospects
- Collaborate with international teams to adapt campaigns for regional markets

Desired Candidate Profile

Experience: 4+ years in:

- B2B SaaS / Technology marketing
- Product Marketing or Growth Marketing roles
- Demand generation and lead management
- Enterprise software or AI/analytics platforms (preferred)
- Startup or high-growth company environment (preferred)

Preferred Background:

- Exposure to CPG, sales, or business operations space
- Experience working with global accounts or in international markets
- Marketing in highly technical/complex product environments

Core Skills

- Strategic Thinking: Ability to develop and communicate clear go-to-market strategies
- Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits
- Campaign Execution: End-to-end campaign management across multiple channels
- Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement
- Communication: Excellent written and verbal communication with both technical and non- technical audiences
- Project Management: Strong organizational skills with ability to manage multiple workstreams
- Collaboration: Ability to work effectively across cross-functional teams and influence without authority

Mindset & Behavioural Fit (Critical for Success)

- Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution
- Bias for Action: Executes quickly, tests constantly, and learns from results
- Customer Obsession: Genuinely understands customer pain points and feedback
- Adaptability: Thrives in a fast-paced, ambiguous startup setting
- Storytelling: Can distill complex AI/sales concepts into compelling narratives
- Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices

📌 Growth Marketing Manager (Gurugram)
🏢 SalesCode.ai
📍 Gurugram