: Growth Marketing Lead

About Int2Cruises

Int2Cruises is Asia's cruise-first OTA, making cruise holidays straightforward and accessible through live inventory, real-time pricing, and seamless booking across 25+ international cruise lines.

We are looking for a hands-on Growth Marketing Lead who combines performance marketing, analytics, technology, automation and experimentation to drive measurable business growth. This is not just a campaign management role—you will own the growth funnel from acquisition to conversion and retention .

Salary : as per interview & last drawn

Location : Delhi (on-site)

Key Responsibilities:

Performance Marketing

- Manage and optimise Google Ads, Meta Ads and YouTube Ads.
- Build campaigns across Search, Display, Performance Max, Shopping and Social.
- Improve ROAS, CPL, CAC and conversion rates through continuous experimentation.
- Run A/B tests across creatives, landing pages and audiences.

Analytics & Tracking

- Manage GA4 and Google Tag Manager.
- Implement Google Tags, Meta Pixels and conversion events.
- Build attribution models and track customer journeys.
- Create performance dashboards and actionable reports.

CRM & Marketing Automation

- Own the CRM lifecycle using Zoho CRM.
- Drive lead attribution, scoring, segmentation and workflow automation.
- Build drip and lifecycle campaigns.
- Analyse lead quality and optimise conversion funnels.

WhatsApp & Conversational Marketing

- Create WhatsApp chatbot journeys and conversational flows.
- Improve lead qualification, response rates and conversions.
- Automate customer communication and integrate WhatsApp with CRM.

Website Growth & CRO

- Work with Product and Tech teams to improve website performance.
- Analyse user behaviour and identify conversion bottlenecks.
- Recommend UX and landing-page improvements.




- Define website requirements and prioritise CRO initiatives.

SEO & Organic Growth

- Drive technical and on-page SEO.
- Handle keyword research, schema markup, structured data and internal linking.
- Monitor Search Console, indexing and Core Web Vitals.

AI & Marketing Automation

- Explore AI-powered search, AI citations and LLM optimisation.
- Use prompt engineering and AI tools to improve marketing workflows.
- Build AI-assisted content, chatbot and marketing automation workflows.

Technical Skills Working knowledge of HTML, CSS, JSON, basic JavaScript, APIs, webhooks, UTM implementation and event tracking . You should be comfortable implementing basic marketing deployments independently without relying entirely on developers.

What We're Looking For

- Strong hands-on experience in performance marketing and growth.
- Strong understanding of analytics, tracking and conversion funnels.
- Experience with CRM and marketing automation.
- Understanding of SEO, CRO and website optimisation.
- Comfortable working with AI and emerging marketing technologies.
- Data-driven, experimental and highly execution-oriented mindset.

Required Skills Google Ads, Meta Ads, YouTube Ads, GA4, Google Tag Manager, Google Search Console, Zoho CRM, Marketing Automation, WhatsApp Business API, chatbot platforms, SEO, Schema Markup, Technical SEO, HTML, JSON, AI tools and Data Analytics.

Bonus

Experience in Travel, OTA, Hospitality or E-commerce is preferred. Experience with heatmap tools such as Microsoft Clarity is an added advantage.

What Success Looks Like

- Better quality leads
- Higher campaign ROI
- Improved conversion rates
- Automated customer journeys
- Improved website conversion
- Increased organic visibility
- AI-driven marketing workflows

Location: Delhi

- Preferred Industry Experience: Travel / OTA / Hospitality / E-commerce

📌 Growth Marketing Lead (Delhi)
🏢 Int2Cruises
📍 Delhi