We are looking for a data-driven and growth-focused Growth Marketing Specialist with strong experience in App Store Optimization (ASO), User Acquisition (UA), and Mobile App Growth to lead the growth of our Android and iOS applications.

This role will primarily focus on ASO, Google Ads, Apple Search Ads, and Meta Ads, with ownership of the overall growth outcomes across organic and paid acquisition channels.

?ObjectiveTo own and drive the growth of Android and iOS mobile applications, with a primary focus on ASO, followed by Google Ads and Apple Search Ads, and then Meta Ads.

?Job Details? Location: Remote

? Contract Type: Full-time (C1)

⏰ Working Hours: 40 Hours/Week

(Flexible work schedule with mandatory availability during 12:30 PM IST for DSM)

? Salary: ₹25,000 – ₹50,000 INR per month (Based on experience)

? Education: Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

? Experience: 1–3 years of hands-on professional experience in Mobile App Marketing, with practical experience in UA, Performance Marketing, and/or ASO for Android and/or iOS applications.

?Our Values

- User First Approach
- Honest & Constructive Communication
- Constant Improvement
- Planning & Long-Term Thinking

?About the RoleAs a Growth Marketing Specialist – Mobile App Marketing, you will be responsible for owning the growth outcomes of Android and iOS mobile applications. You will lead and coordinate a cross-functional team of Marketers, Designers, and Analysts to ensure that growth strategies are translated into measurable results.

This is an ownership and leadership-focused role. Day-to-day execution of campaigns, creative production, reporting, and other operational activities will be handled by the relevant team members. Your responsibility will be to set direction, establish priorities, review performance, make strategic decisions, remove bottlenecks, and own the final outcomes.

?Key Responsibilities?App Store Optimization – Primary Focus

- Own the overall ASO strategy and growth outcomes for Android and iOS applications.
- Define ASO priorities, objectives, experiments, and growth roadmap.
- Lead the team responsible for keyword research, competitor analysis, store listing optimization, and ASO experimentation.
- Guide optimization of app titles, subtitles, descriptions, keywords, screenshots, preview videos, icons, and other store assets.
- Monitor keyword rankings, organic installs, visibility, and store conversion rates.
- Identify opportunities to improve organic discovery, conversion, and user acquisition.
- Lead ASO testing and experimentation based on performance data.
- Work with Designers and Marketers to ensure app store creatives and messaging support growth objectives.
- Own the overall organic growth and ASO performance.

?Google Ads & • Apple Search Ads –
- Own the overall strategy and performance of Google Ads App Campaigns and Apple Search Ads [Optional].
- Set acquisition objectives, budgets, performance targets, and optimization priorities.
- Lead the Marketer responsible for campaign execution and optimization.
- Review campaign performance and provide strategic direction based on data.
- Monitor key metrics including CPI, CPA, ROAS, retention, conversion rate, user quality,



and revenue performance.
- Guide testing of campaign structures, audiences, bidding strategies, creatives, and messaging.
- Evaluate channel performance and determine where budget should be increased, reduced, or reallocated.
- Ensure paid acquisition activities remain aligned with overall business and app growth objectives.
- Own the overall Google Ads and Apple Search Ads performance and outcomes.

?Meta Ads – Growth Channel
- Own the overall growth strategy for Meta Ads for mobile applications.
- Define objectives, target audiences, budgets, testing priorities, and performance expectations.
- Lead the Marketer responsible for Meta campaign execution and optimization.
- Work with Designers and Marketers to develop and test high-performing ad concepts and creatives.
- Review performance across campaigns, audiences, creatives, and markets.
- Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
- Monitor metrics such as CPI, CPA, ROAS, conversion rate, retention, and user quality.
- Make data-driven decisions regarding campaign scaling, budget allocation, and testing priorities.
- Own the overall Meta Ads performance and growth outcomes.

?Team Leadership & • Performance Ownership
- Lead and provide strategic direction to Marketers, Designers, and Analysts working on mobile growth initiatives.
- Define clear objectives, priorities, KPIs, and expected outcomes for the team.
- Ensure each team member understands their responsibilities and how their work contributes to overall growth.
- Review team performance and provide feedback, guidance, and strategic direction.
- Coordinate the work of Marketers, Designers, and Analysts across ASO, Google Ads, Apple Search Ads, and Meta Ads.
- Build a culture of data-driven decision-making, experimentation, accountability, and continuous improvement.
- Own the final business outcomes of the growth initiatives led by the team.

Note: This role is not primarily responsible for day-to-day campaign execution. The focus is on leadership, strategy, performance management, decision-making, and ownership of outcomes.?Analytics, Insights & • Decision-Making

- Own the overall mobile growth performance dashboard and reporting framework.
- Work closely with Analysts to monitor and interpret performance data.
- Review acquisition funnels from impression → install → activation → retention → revenue/conversion.
- Identify performance gaps, growth opportunities, and areas requiring strategic intervention.
- Use data to determine priorities, budgets, experiments, and resource allocation.
- Ensure the team is making decisions based on business impact rather than activity volume.
- Translate complex performance data into clear recommendations for Marketing and Senior Management.

?Growth Strategy & • Planning




- Develop and maintain the overall mobile app growth strategy across ASO and paid acquisition channels.
- Create growth roadmaps based on business objectives, market opportunities, and performance data.
- Identify opportunities for new markets, channels, audiences, and growth initiatives.
- Evaluate the effectiveness of existing growth strategies and adjust direction when required.
- Conduct market and competitor research to identify new opportunities.
- Stay updated with changes in ASO, Google Ads, Apple Search Ads, Meta Ads, mobile app marketing, and growth strategies.
- Ensure growth initiatives support sustainable acquisition, retention, monetization, and user quality.

?Coordination & • Collaboration
- Lead coordination between Marketers, Designers, Analysts, Product, Content, Development, and Senior Management.
- Ensure Designers understand creative requirements and growth objectives.
- Ensure Marketers have clear priorities, targets, and strategic direction.
- Work with Analysts to ensure the right data is available for decision-making.
- Collaborate with Product and Development teams to understand releases, features, updates, and product changes that may impact growth.
- Communicate growth performance, insights, challenges, and recommendations to Senior Management.
- Ensure cross-functional teams remain aligned with the overall mobile growth strategy.
- Act as the owner and central point of accountability for mobile growth outcomes.

?Monthly Goals / KPIs
- Organic Revenue
- ROAS
- Revenue growth

?‍? Technical SkillsCandidates should have solid practical knowledge of one or more of the following:
- App Store Optimization (ASO)
- Mobile App Growth Strategy
- Google Ads App Campaigns
- Apple Search Ads
- Meta Ads
- Mobile User Acquisition (UA)
- Keyword Research & Competitor Analysis
- App Store Conversion Optimization
- Mobile Performance Marketing
- Mobile App Marketing Analytics
- Firebase Analytics, AppsFlyer, Adjust, or similar attribution/analytics platforms
- Ability to interpret mobile marketing data and translate insights into strategic decisions

?Preferred Skills
- Strong hands-on experience in ASO.
- Experience with Google Ads App Campaigns and Apple Search Ads.
- Experience with Meta Ads for mobile applications.
- Experience with Google Play Console and App Store Connect.
- Experience with mobile attribution platforms such as AppsFlyer, Adjust, or similar tools.
- Understanding of mobile marketing funnels and post-install user behavior.
- Experience analyzing app retention and user quality.

? Why Join Us?
- Own the growth of real Android and iOS mobile applications.
- Take ownership of measurable business outcomes.
- Lead and collaborate with Marketers, Designers, and Analysts.
- Build expertise in ASO, Google Ads, Apple Search Ads, and Meta Ads.
- Work with real mobile growth data and international markets.
- Develop and execute strategic mobile growth roadmaps.
- Collaborate with Product, Design, Analytics, Development, Marketing, and Leadership teams.

?️Communication RequirementAbility to communicate clearly and effectively with Marketers, Designers, Analysts, Product, Development teams, and Senior Management, and clearly explain growth performance, insights, challenges, and strategic recommendations.

📌 Growth Marketing Specialist – Mobile App Marketing (ASO + UA) | Android & iOS (India)
🏢 New Age.
📍 India