Role:We are looking for a creative and growth-driven person who can take ownership of KonnectX's user growth, content strategy and digital presence.
The person will be responsible for:
- Develop and execute strategies to grow KonnectX users, engagement and retention.
- Plan and create student-focused content for Instagram, YouTube, LinkedIn and other platforms.
- Understand student behaviour, trends and platform usage to create relevant and shareable content.
- Create content ideas, scripts, reels, posts, campaigns and promotional creatives.
- Build campaigns to encourage students to download, complete their profile, connect and actively use KonnectX.
- Manage the content calendar and maintain consistency across platforms.
- Analyse content and growth metrics and continuously improve the strategy.
- Work closely with the product/team to communicate new KonnectX features in a simple and attractive way.
- Experiment with current growth channels, student communities, campus networks and collaborations.
- Track competitors and emerging social/content trends and identify opportunities for KonnectX.
What we're looking for:Strong understanding of social media + content creation + growth mindset. Candidates who can think, create and execute independently are preferred.
Freshers with strong content sense and practical social-media knowledge can also apply.
Build the audience. Create the content. Grow KonnectX. ?