- Create visually compelling and engaging content to strengthen the company's brand presence across digital platforms.
- Work closely with the Digital Marketing and Social Media teams to develop creative content that supports engagement, brand awareness, and business growth.
- Transform concepts and marketing ideas into high-quality visual designs.
Key Responsibilities
Branding & Marketing:
- Design professional logos and branding materials.
- Develop brand identity elements and marketing collateral.
- Maintain consistency across all brand communications.
- Create designs for festivals, product launches, events, announcements, recruitment campaigns, and promotional activities.
Creative Development
- Convert content ideas into visually appealing graphics.
- Develop innovative concepts and fresh design ideas.
- Create modern, premium, and engaging designs aligned with current social media trends.
- Edit images, illustrations, and other visual assets for digital marketing campaigns.
Team Collaboration
- Collaborate with Digital Marketing and Social Media teams.
- Understand campaign objectives and content strategies.
- Translate marketing requirements into impactful visual designs.
- Communicate effectively with team members regarding creative requirements and revisions.
Project Management
- Manage multiple design projects simultaneously.
- Complete creative assignments within deadlines.
- Maintain high standards of design quality and accuracy.
- Ensure all designs follow established brand guidelines.
Design Trends & AI
- Stay updated with emerging graphic design trends.
- Follow current social media aesthetics.
- Explore recent typography styles and color palettes.
- Stay updated with AI-based design tools and emerging creative technologies.
Required Skills
Design Software
- Strong proficiency in Adobe Photoshop.
- Strong proficiency in Adobe Illustrator.
- Strong proficiency in Canva.
- Strong proficiency in Figma.
- Basic knowledge of Adobe After Effects or Premiere Pro will be an added advantage.
Design Knowledge
- Typography.
- Layout and composition.
- Color theory.
- Branding principles.
- Social media design.
- Visual communication.
Professional Skills
- Creative thinking and strong visualization skills.
- Ability to understand marketing objectives.
- Strong attention to detail.
- Good communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines.
- Ability to create engaging and visually appealing content.