Graphic Designer & Video Content Creator

Company: Elpido

Employment Type: Full-Time

Experience: 1–3 years

About Elpido

Elpido is a technology-enabled home services platform connecting customers with trained and verified service partners for services such as babysitting, new mother assistance, housekeeping and other home-care services.

We are looking for a Graphic Designer & Video Content Creator who can bring Elpido's brand to life through engaging, modern and social-media-first content.

You will be responsible for creating the visual content that customers and potential service partners see every day.

Key Responsibilities

1. Short-Form Video Creation

Create high-quality, engaging videos primarily for:

- Instagram Reels
- YouTube Shorts
- Facebook Reels
- Paid advertisements
- Partner recruitment campaigns
- Customer acquisition campaigns

Content could include:
- Educational videos
- Explainer videos
- Customer stories
- Partner stories
- UGC-style videos
- Testimonials
- Behind-the-scenes content
- Trending Reel formats
- Problem/solution videos
- Founder-led content
- Service demonstrations
- App demonstrations

2. Video Shooting

- Plan and execute simple social-media video shoots.
- Shoot content using smartphones/cameras as required.
- Coordinate with Elpido employees, partners, customers and creators for shoots.
- Identify suitable locations, framing, lighting and compositions.
- Capture authentic UGC-style footage rather than relying only on highly polished advertising.

3. Video Editing Edit short-form videos with:

- Strong opening hooks
- Captions/subtitles
- Transitions
- Music
- Sound effects
- Motion graphics
- Brand elements
- Appropriate pacing
- Strong CTAs

Videos should be optimized for retention and engagement, not simply visual quality. 4. Graphic Design

Create

- Instagram posts
- Carousels
- Stories
- Posters
- Recruitment creatives
- Customer acquisition creatives
- Promotional banners
- App-related creatives
- Event creatives
- Digital advertisements




- Presentation/marketing materials when required

Maintain consistency with Elpido's visual identity. 5. Advertising Creatives

Work closely with the Social Media & Growth Executive to create multiple creative variations for campaigns.

For example

Campaign: Become an Elpido Babysitting Partner

Create multiple versions with different:

- Headlines
- Hooks
- Visuals
- Formats
- CTAs
- Testimonials
- Earning messages

The objective is to identify which creative generates the best response. 6. Social Media Trends

- Monitor Instagram and YouTube trends.
- Identify relevant Reel formats and audio trends.
- Quickly adapt relevant trends for Elpido.
- Suggest new content ideas every week.
- Understand what makes content shareable and watchable.

7. UGC & Creator Content

- Coordinate with influencers and content creators.
- Provide creative briefs.
- Edit creator-generated content.
- Repurpose long-form footage into multiple short-form assets.
- Build a library of reusable content.

8. Brand Consistency Ensure all creative output follows Elpido's:

- Logo usage
- Typography
- Brand colours
- Visual style
- Tone of voice
- Image/video standards

Tools & Skills Robust working knowledge of several of the following:

- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- After Effects
- CapCut
- Figma
- Lightroom

You do not need to master every tool, but you must be able to independently produce professional social-media content.

What We Are Looking For

- 1–3 years of experience in graphic design, video editing, content creation or a similar role.
- Strong portfolio of Instagram Reels/short-form videos.




- Strong understanding of social-media-first design.
- Good understanding of typography, composition and visual hierarchy.
- Ability to create both static and video content.
- Valuable sense of storytelling.
- Ability to work quickly and meet deadlines.
- Strong attention to detail.
- Willingness to experiment with different creative formats.
- Comfortable appearing on camera or coordinating others for content when required.

Portfolio Is Important Applicants should submit a portfolio containing examples of:

- Reels
- Video edits
- Social media creatives
- Carousels
- Ad creatives
- Branding/design work

A strong portfolio is more important to us than a long list of qualifications.

Ideal Candidate

We are looking for someone who sees a Reel and immediately thinks:

"I know how we can make this work for Elpido."

You should be someone who:

- Understands Instagram culture.
- Notices trends early.
- Has strong visual instincts.
- Can turn an idea into a finished Reel quickly.
- Is comfortable experimenting.
- Understands that content needs to generate business results, not just look positive.

Key Performance Indicators (KPIs) Your performance will be evaluated based on:

1. Number and consistency of quality content produced
2. Reel quality and retention
3. Creative turnaround time
4. Engagement generated by content
5. Performance of paid advertising creatives
6. Quality of UGC content
7. Ability to produce multiple creative variations
8. Contribution to customer and partner acquisition campaigns

Why Join Elpido?

- Build the creative identity of a growing startup.
- Work on real-world campaigns with measurable impact.
- High creative ownership.
- Opportunity to experiment with new content formats.
- Work closely with the founders and growth team.
- Build a portfolio across brand, performance marketing and social media.

If you can turn a simple idea into a Reel that makes people stop scrolling, we want to meet you.

📌 Graphic Designer and Video Creator (Chennai)
🏢 Elpido
📍 Chennai