Paradox Media Systems is a technology-driven performance marketing company powered by KARBON, our proprietary agentic AI platform. KARBON unifies campaign intelligence, creative development, analytics & automation; enabling digital monetization systems at scale across lead generation, e-commerce, and affiliate marketing.

THE ROLE

As a Google Ads Specialist focused on Search campaigns, you will own the day-to-day performance of Google Search campaigns across rapidly evolving digital monetization opportunities. This is a hands-on role for someone who enjoys moving quickly, testing aggressively, and making decisions that directly impact performance metrics.

We're a lean, high-ownership team. You won't be managing campaigns in isolation - you'll be shaping keyword strategy, campaign architecture, creative direction, and rapid testing and scaling.

THE RESPONSIBILITIES

This is an end-to-end performance focused role - you will take ownership of the complete campaign lifecycle, from identifying an opportunity and building the campaign strategy to scaling it profitably.

- Conduct ongoing research into competitor data, keyword opportunities, search behavior, and emerging demand trends to identify promising new campaign opportunities.
- Translate research insights into compelling campaign concepts and own the full build - from keyword strategy and campaign architecture to landing pages, ad copy, launch, and ongoing profitability optimization.
- Build and structure Search campaigns with disciplined ad group segmentation, match type strategy, and rigorous negative keyword management to control traffic quality and wasted spend.




- Identify weak points in the funnel and develop tests to improve click-through rates, landing-page engagement, conversion rates, revenue per click, ROAS, and overall profitability.
- Leverage AI to run continuous optimization across budgets, bidding strategies, keywords, ad copy, landing pages, and campaign structures - enabling data-driven decisions at scale.
- Manage bid strategy selection and tuning (Manual CPC, tCPA, tROAS, Maximize Conversions) and know when automated bidding helps versus when manual control is required.
- Own the integrity of ad operations - conversion tracking, URL parameters, Google Tag Manager, postbacks, and reporting systems - ensuring accurate, reliable data.

You will take full ownership of results, treating each campaign and funnel like a small digital business that must be built, optimized, and scaled profitably.

YOUR EXPERIENCE

Must Have:

- 1–3 years of hands-on Google Search Ads experience, directly responsible for building campaigns, managing budgets, developing keyword strategy, testing ad copy, analyzing performance, and optimizing toward profitability.
- Strong command of Search fundamentals: keyword research, match types, search term analysis, negative keyword management, ad group structure, ad relevance, and bid strategies.
- Complete understanding of conversion tracking,



URL parameters, Google Tag Manager, postbacks, and reporting systems.
- Comfortable navigating a rapidly evolving environment, making sound decisions with incomplete information, and applying strong instinctual judgment when needed.

Nice to Have:

- Experience managing $100K monthly Google Ads spend.
- Experience with Display, Performance Max, YouTube, or Demand Gen campaigns.
- Familiarity with Google Ads Editor, scripts, or bulk campaign management at scale.
- Experience with landing-page design, ad copy development, and funnel optimization.
- Experience using AI tools for keyword research, campaign optimization, ad copy generation, or workflow automation.

WHY JOIN US?

- Modern workspace: Work in a relaxed, well-equipped environment with access to an in office gym, swimming pool, games room, and cafeteria.
- Profit sharing: Eligible employees participate in profit-share programs after 6 months with the company. Top performers can earn ₹1L additional bonus per month.
- High ownership: Directly influence campaign strategy and performance, with real autonomy from day one.
- Front-row access: See firsthand how scalable digital monetization systems are built, tested, and operated.

IMPORTANT NOTE

We're looking for someone who has actually built and managed enterprise grade Google Search Ads campaigns, controlled budgets, optimized against daily ROAS or CPA targets, and scaled winning campaigns.

If your experience is primarily in SEO, Meta Ads, Organic Social Media etc., without hands-on search ads experience, this role is unlikely to be a fit.

📌 Google Search Ads Specialist (PPC) (Mumbai)
🏢 Paradox Media Systems
📍 Mumbai