Role & responsibilities The General Manager Marketing, Brand Strategy & Communication will lead brand positioning, corporate communication, reputation management and marketing strategy for Healthcare verticals. This role is responsible for driving a unified brand voice . The position will strengthen brand equity, enhance visibility, and support business growth through integrated communication strategies.

Key Areas of Responsibility:

Brand Strategy & Positioning

- Develop and implement long-term brand strategy for Healthcare
- Define brand architecture, identity, messaging frameworks, and standard brand guidelines.
- Drive brand differentiation and market visibility aligned with organizational goals. Plan and execute annual brand calendars and campaigns.

Corporate Communication & PR

- Lead all internal and external communication initiatives.
- Manage public relations, media visibility, press releases, and corporate narratives.
- Build and maintain relationships with media houses, agencies, and communication partners.
- Oversee crisis communication and brand reputation management.

Digital Marketing & Content Leadership

- Drive digital strategy including website, social media, SEO/SEM, and digital storytelling.
- Oversee content creation for campaigns, corporate videos, brochures, and brand collaterals.




- Implement analytics-driven digital marketing to improve engagement and ROI.

Marketing Campaigns & Events

- Design integrated marketing campaigns for patient engagement and brand awareness.
- Lead branding initiatives for corporate events, conferences and workshops.
- Ensure consistent brand experience across all units and touchpoints.

Stakeholder Management & Leadership

- Collaborate closely with CEOs, unit heads and leadership teams.
- Manage external vendors, creative agencies, PR partners and research agencies.
- Lead a high-performing marketing & communication

Preferred candidate profile

- Masters degree in Marketing, Mass Communication, or Business Management.
- Minimum 15-20 years of experience in Brand Strategy, Corporate Communication, or Marketing Leadership.
- Experience in Healthcare or Consumer Brands preferred.
- Strong command of integrated marketing, digital branding, and PR management. Strategic thinking with solid brand knowledge.
- Excellent communication, storytelling, and presentation skills. Ability to manage large-scale campaigns and multi-vertical branding.
- Strong leadership, planning, and stakeholder management ability.
- Data-driven, creative, and highly organized.

📌 General Manager - Marketing , Brand Strategy & Communication (Gurugram)
🏢 Quadrangle
📍 Gurugram