About the Role

Royalti Real Estate Pvt. Ltd. is seeking a GM Marketing Real Estate with 10–20 years of experience, specializing in luxury real estate marketing. This senior leadership role involves overseeing the entire marketing function, managing high-performing teams, developing integrated marketing strategies, and collaborating with senior leadership to enhance brand value, drive sales, and create innovative campaigns for high-net-worth clients.

The ideal candidate will combine strategic vision, operational excellence, and leadership skills to elevate the company’s marketing impact.

Key Responsibilities

Leadership – Team Management

- Lead the marketing department, managing a team of marketing professionals and collaborating with cross-functional teams (Sales – Closing, Design – Creative, Digital, PR) to implement marketing strategies.
- Mentor, inspire, and develop team members to achieve departmental and organizational goals.
- Establish performance metrics and KPIs for all marketing activities, ensuring accountability and measurable results.

Strategic Marketing – Brand & Campaigns

- Develop and execute comprehensive marketing strategies for luxury residential and commercial properties, aligned with company goals and market trends.
- Oversee brand development, ensuring all communications are consistent with the company’s luxury image and values.
- Create and manage multi-channel marketing campaigns, including digital advertising, social media, email marketing, print media, events, and VIP client experiences.
- Analyze market trends, competitor activity, and customer behavior to drive data-informed decisions.
- Plan and execute high-profile property launches, events, and client engagement initiatives to attract HNI clients.

Digital & CRM Management

- Manage and optimize the company’s online presence, including website, social media channels,



and third-party platforms.
- Oversee CRM strategy and systems to track leads, client interactions, and campaign effectiveness.
- Ensure digital marketing efforts, including SEO, SEM, and content creation, are aligned with brand and revenue goals.

Budget & Resource Management

- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
- Approve and guide the production of marketing collateral, including brochures, promotional materials, videos, and virtual property tours.

Collaboration & Reporting

- Work closely with Sales – Closing, Post-Sales, and Senior Leadership to ensure marketing supports sales growth and client satisfaction.
- Provide regular reports on marketing performance, campaign effectiveness, and ROI to senior management.
- Identify opportunities for process improvement, innovation, and strategic differentiation in the market.

Skills & Competencies

- Extensive experience in luxury real estate marketing, with deep understanding of HNI client expectations and luxury brand positioning.
- Strong leadership, team management, and mentoring skills.
- Expertise in digital marketing, SEO – SEM, social media, content creation, and CRM management.
- Excellent project management skills, capable of managing multiple campaigns simultaneously.
- Analytical mindset, able to interpret data, generate insights, and make strategic marketing decisions.
- Proficiency in marketing tools such as Google Analytics, CRM platforms, Adobe Creative Suite,



and project management tools (Trello – Asana).
- Creative thinking and ability to conceptualize creative marketing strategies for luxury audiences.
- Knowledge of event planning and management for high-end launches and exclusive client experiences.
- Excellent written – verbal communication and presentation skills.

Experience & Qualifications

- 10–20 years of experience in marketing, with at least 8 years in leadership roles in luxury real estate or high-end industries.
- Proven track record in driving successful campaigns, generating qualified leads, and contributing to revenue growth in luxury property markets.
- Experience in brand positioning, high-profile events, and client engagement with HNI clientele.
- Graduate or post-graduate in Marketing, Business Management, or related field.

Attributes

- Strategic thinker with strong leadership and decision-making skills.
- Detail-oriented and results-driven, with focus on ROI and achieving sales targets.
- Ability to thrive in fast-paced environments and manage multiple priorities.
- Strong relationship-building skills internally and externally, fostering long-term partnerships.

Monetary Benefits

- Group Health Insurance: Coverage of 3–5 Lacs for self, spouse, and children.
- Group Personal Accident Insurance: Coverage of 15 Lacs.
- Provident Fund (PF): As per applicable regulations.
- Employee State Insurance Corporation (ESIC): As per applicable regulations.

Work Culture & Engagement

- Financially stable organization with 100% salary payments and no delays, even during challenging times.
- Structured onboarding and training programs to ensure readiness and success.
- Insurance coverage starts from Day 1.
- Opportunities for professional growth, leadership, and recognition within a collaborative environment.

📌 General Manager - Marketing (Thane)
🏢 Royalti
📍 Thane