Field Sales Executive

Department: Sales & Distribution

Location: Durgapur, West Bengal — Field-Based

Employment Type: Full-Time / Permanent

Reports To: Sales Manager

Working Hours: 10:00 AM – 6:00 PM

Work Model: 80% Field / 20% Office

About Bir Global Group

Bir Global™ Group of Companies is a growing Indian manufacturing and export organization engaged in the development, manufacturing, distribution, and supply of quality products across multiple categories.

Our key business areas include Tea, Stationery, and Handmade & Handicraft Products. We are committed to quality, innovation, customer satisfaction, and building long-term relationships with our customers, distributors, retailers, and business partners.

As we continue to expand our sales and distribution network, we are looking for a dynamic, target-driven, and customer-focused Field Sales Executive to strengthen our presence across Durgapur and surrounding markets.

The Field Sales Executive will be responsible for generating new business opportunities, acquiring customers, developing relationships with retail outlets and business clients, promoting company products, and supporting the growth of the company's sales and distribution network.

This is a field-intensive role requiring regular market visits, customer interaction, lead generation, follow-ups, and achievement of assigned sales targets.

The ideal candidate should be confident, energetic, self-motivated, and comfortable working in a target-oriented field sales environment.

Key Duties & Responsibilities

- Visit assigned retail outlets, distributors, wholesalers, corporate clients, and potential customers on a regular basis.
- Identify and acquire new customers and business opportunities within the assigned territory.
- Promote and present company products to prospective customers.
- Explain product features, benefits, pricing, and relevant business terms to clients.
- Develop and maintain strong professional relationships with retailers, distributors, and business owners.
- Generate new leads through market visits, references, cold outreach, and business networking.
- Follow up with prospective customers and convert qualified opportunities into sales.
- Conduct regular market surveys to identify customer demand, competitor activities, pricing trends, and new business opportunities.
- Ensure effective product placement and visibility at customer locations, wherever applicable.
- Coordinate with customers regarding orders, product availability, delivery requirements, and other sales-related matters.
- Collect customer feedback and market intelligence and share relevant insights with the Sales Manager.
- Achieve assigned sales, customer acquisition,



and market coverage targets.
- Maintain accurate records of customer visits, leads generated, orders received, and follow-up activities.
- Submit daily, weekly, and monthly field activity reports through the company's designated reporting or CRM system.
- Coordinate with the Sales, Operations, Dispatch, and Accounts teams to ensure smooth order processing and customer service.
- Handle customer concerns professionally and escalate issues when required.
- Ensure timely follow-ups for repeat orders and relationship development.
- Represent Bir Global Group professionally during all customer and market interactions.
- Follow company sales policies, reporting procedures, and qualified standards.

Requirements

Educational Qualification

- B.Tech / B.Com / BBA / Any Graduate or equivalent. We welcome graduates from the 2024 and 2025 batches, as well as final-year students passing out in 2026.
- Graduate or Diploma holder in Business Administration, Marketing, Commerce, Sales, or a related field.
- Candidates with relevant experience in Field Sales, FMCG Sales, Distribution, Retail Sales, or Business Development will be preferred.
- Freshers with strong communication skills and a genuine interest in building a career in field sales may also apply.

Experience

- 0–2 years of relevant experience in Field Sales, Business Development, Retail Sales, FMCG, Distribution, or related roles.
- Freshers with strong potential and willingness to work in the field are encouraged to apply.

Skills & Abilities

- Solid verbal communication and interpersonal skills.
- Good negotiation and persuasion abilities.
- Confidence in meeting and communicating with new customers.
- Ability to identify sales opportunities and close business.
- Strong relationship-building and customer-handling skills.
- Target-oriented and result-driven mindset.
- Positive understanding of local markets and retail/business environments.
- Ability to plan daily field visits efficiently.
- Basic knowledge of MS Excel, mobile applications, and CRM/reporting tools.
- Ability to maintain accurate sales and customer records.
- Strong time-management and organizational skills.
- Physically fit and comfortable with extensive field travel.

Preferred Qualities

- Self-motivated and proactive personality.




- Strong sense of ownership and accountability.
- Ability to work independently with minimal supervision.
- Positive attitude and resilience in a target-driven environment.
- Professional appearance and communication.
- Willingness to travel within Durgapur and nearby assigned territories.
- Ability to adapt to changing market conditions and customer requirements.

Working Conditions

- 80% Field Work / 20% Office Work
- Working Hours: 10:00 AM – 6:00 PM
- Regular travel within Durgapur and assigned surrounding markets.
- Daily visits to retail outlets, distributors, wholesalers, corporate clients, and potential customers.
- The role involves significant time in the field and requires active customer interaction.
- Periodic meetings, training sessions, and reporting activities will be conducted from the office.

Benefits

- Full-time, permanent employment opportunity.
- Competitive salary and performance-based incentives.
- Traveling allowance as per company policy.
- Practical exposure to sales, distribution, retail, and business development.
- Opportunity to build strong relationships with local businesses and customers.
- Training and professional development in sales techniques, customer management, and business development.
- Exposure to CRM, sales reporting, and market analysis.
- Opportunity for career growth within the Sales & Distribution function.
- Performance-based recognition and advancement opportunities.
- Work with a growing organization and contribute directly to business expansion.

Compensation & Incentives

- Salary: Competitive and commensurate with qualifications and experience (Best in the industry for the right candidate).
- Traveling Allowance (TA): As per company policy.
- Performance Incentive: Attractive performance-based incentives linked to sales achievement, new customer acquisition, market expansion, and other assigned KPIs.
- Additional recognition and growth opportunities for consistent high performers.

Who Should Apply?

This opportunity is ideal for candidates who enjoy meeting new people, exploring markets, building customer relationships, and achieving sales targets.

If you are energetic, confident, self-driven, and looking to build a long-term career in Sales and Business Development, we encourage you to apply.

Equal Opportunity

Bir Global Group is committed to providing a professional, inclusive, performance-driven, and growth-oriented work environment. We encourage qualified and motivated candidates to apply based on their skills, experience, and potential.

Join Bir Global Group and build a rewarding long-term career in Field Sales, Business Development, and Sales & Distribution.

📌 Field Sales Executive (Durgapur)
🏢 Bir Global™ Group
📍 Durgapur